Is it profitable to open a beauty salon now? How to open a beauty salon from scratch. Beauty salon business plan

A fashionable haircut, well-groomed skin and impeccable manicure are what almost all women, as well as some men, strive for. Cosmetology services are a very interesting and relevant business at all times. Many entrepreneurs earn good money from it. How much it costs to open a beauty salon from scratch, you will learn from this article.

Business registration

Before opening a beauty salon, you must register your business with the relevant authorities. First of all, decide on the organizational and legal form - LLC or individual entrepreneur. If your establishment will not provide medical services, you can take OKVED codes relating to the provision of household services and register an individual entrepreneur.

Medical services include cosmetology services that cannot be provided without a special license. They come in two types.

The first includes:

• Depilation, mechanical superficial skin cleaning, etc.;
• Hardware techniques;
• Superficial peeling using chemicals.

This can be done by specialists in “nursing” cosmetology.

Second group:

• Subcutaneous injections;
• Epilation using electrical devices;
• Medium and deep peeling.

Such procedures can only be performed by dermatovenerologists.

Since therapeutic cosmetology is included in the category of medical activities, it is not subject to VAT. For the provision of household services, you can choose a unified taxation system. If you have difficulties with paperwork for opening a beauty salon, seek help from professionals.

Scheme of the beauty salon

Salon space

The location of the establishment plays an important role in its fate. If your financial capabilities allow, you can purchase the premises as your own. A more affordable option is renting. In any case, you need to choose the right location.

The building must be located in a busy area. It is advisable to have a shopping center or fashion boutiques nearby. You can also open a beauty salon in one of the residential areas. Many women, in order not to waste time, try to find a place where they can get cleaned up, not far from home, so there will be no shortage of visitors. Also pay attention to the level of competition in the area. Study the prices and list of services provided in other establishments.

If you are limited on money, you can start by renting space in a beauty salon. Rent a small room in an existing establishment and open it there. At first, if you have a diploma of appropriate education, you can provide services yourself. When things go well, you can hire a specialist.

Where can I get money?

Where to start opening a beauty salon? Naturally, from the search for money. It’s good if you have the required amount on hand. If there are no funds, you can try to attract investors to your business. To do this, you should draw up a detailed business plan for a beauty salon with detailed calculations of profits and expenses.

You can also try to get a loan. But this is not the best option, since you will have to overpay a large amount. Try asking friends or relatives who have their own savings for help. When your business starts to flourish, you will be able to pay off all your debts.

Purchase of equipment

The list of equipment for a beauty salon is quite extensive, so you should be very responsible when choosing it. Each specialist must have a separate workplace. All devices must have passports and certificates confirming their quality and compliance with all standards established by the Ministry of Health.

If your financial capabilities do not allow you to buy equipment for a beauty salon from scratch, pay attention to used equipment. It can be purchased at half price or rented. Since cosmetology equipment quickly becomes obsolete, in some cases expensive equipment has to be replaced before it pays for itself. Inexpensive equipment can be easily replaced with new devices. Do not forget that the quality of equipment ensures a high level of service and, accordingly, good income.

You will spend 250–350 thousand rubles on chairs for clients, climate zones and dryers. For furniture for an economy class beauty salon you will have to pay about the same amount. Used equipment will cost 150 thousand rubles. In addition, you will need a reception desk, a TV and computers. This is another 60 thousand rubles.

Before opening a beauty salon from scratch, you must first calculate all the costs and assess your financial capabilities.

Calculations

Now we will figure out how much it costs to open a beauty salon. A small establishment with 3-5 jobs will cost you 15-20 thousand dollars. Such a business will pay for itself in about 1–2 years. When you begin to receive net income, you can open several more establishments or take your existing business to a new level.

Many aspiring entrepreneurs ask the question, how much money do you need to open a beauty salon? To equip a place for one specialist to work, you will have to spend 120 thousand rubles. The establishment must have at least 3 employees. Accordingly, to open a small salon, you will need 360 thousand rubles. Experts recommend starting with 5 jobs. This is the best option for those who are taking their first steps in this business.

Staff

There are no special requirements for employees who provide image services. But nevertheless, a competent manager will not recruit staff from the street. In order to do so, you need to send employees to special courses so that they can receive the appropriate diploma. In addition, take care to improve their qualifications. You can do the same if you are going to. But with cosmetology services it’s a little more complicated. To provide such services, specialists with appropriate education will be needed.

How to attract clients?

First of all, figure out what to call the beauty salon. In addition, take care of a beautiful sign and display. For each master, develop a separate marketing program that corresponds to his qualifications.

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To attract clients, use the following methods:

1. Do not use passive advertising;
2. Carry out various, unusual promotions;
3. Create your own website on the Internet;
4. Develop a bonus system for regular customers;
5. Hand out business cards to clients.
6. If you are interested in what it takes to open a beauty salon, the most important thing is knowledge, experience and qualified personnel.

conclusions

If you have firmly decided that I want to open a beauty salon, then you now know where to start this business. In such a business, the initial investment pays off quickly, especially if the establishment is located in a good location. Remember that the success of your business largely depends on the qualifications of your staff. This is the main source of profit. At first, work on your image and reputation in order to receive high income in the future.

For creative people, a good way to realize their abilities is to open their own business. A beauty salon is a profitable industry in which you can make good money. After all, beauty is, perhaps, the only thing that women are not used to saving on. But for a successful start, you will need to know exactly the features of this business and how to open a beauty salon from scratch.

Types of beauty salons

To open your own business, you need to have a real idea of ​​the format, status and list of services provided by the establishment. This Beauty Salon can be of three types:

• economy class;
• business class;
• premium.

Depending on the format of the establishment, its location, breadth of service, features and amount of initial capital are determined. The business plan also depends on the type of beauty salon. Since the occupancy level and prices in economy and premium class salons differ significantly.

Business from scratch: economy class beauty salon

The main advantage of economy class establishments is accessibility for the majority of the population. This means that the workload level and demand for services will be significantly higher than in more prestigious studios. But it should be noted that the level of competition in this segment of the beauty salon business is much higher.

List of required services:

• haircuts;
• hairstyles;
• hair coloring and highlighting;
• Mani Pedi.

As can be seen from the list, semi-skilled craftsmen are suitable for working with such a list of services. Don't hire newbies right away. Even though you can save money on the salaries of young masters, poor quality of services will negatively affect the salon’s reputation.

Features of economy class cabins include:

• modest appearance of the premises in which services are provided;
• cheap consumables (paint, hair sprays, shampoos, etc.);
• low advertising costs;
• minimum amount of technology and necessary equipment.

With a limited budget, this type of salon is most suitable for starting a business from scratch. An economy class beauty salon can be organized with no more than 1 million rubles. It all depends on individual factors that influence the minimum costs: rental cost, average salary of craftsmen, cost and quantity of necessary equipment, etc. You can also buy a ready-made business. Beauty salons purchased from previous owners have an undeniable advantage - accumulated

Business class establishments

Business class establishments belong to the middle price category. If you have a decent amount of investment and minimal entrepreneurial experience, you can start doing more serious business. Opening a business class beauty salon requires a responsible approach and serious marketing work.

Business class establishments include additional items in the list of services provided. These include:

• haircuts and hairstyles of any complexity;
• fashionable coloring (ombre, shatush, balayage, etc.);
• manicure;
• solarium;
• make-up;
• hair care (lamination, keratin straightening, various masks and procedures for hair restoration);
• massage;
• simple cosmetic procedures.

It is better to rent premises in large shopping or business centers. Beauty salons in the mid-price category should be aesthetically pleasing and well-designed. To create a stylish interior, they most often resort to the services of designers.

Peculiarities:

• expensive professional equipment;
• highly qualified craftsmen;
• modern room design;
• expensive branded consumables;
• high advertising costs.

Particular attention should be paid to business promotion. Business-class beauty salons have a great need for advertising, since their profitability is affected not only by the quality of the services provided, but also by the prestige of the establishments. Starting capital varies from 1 to 3 million rubles.

Premium beauty salon

This category is only suitable for opening a business in large cities. The cost of premium services is quite high, so the cabin occupancy level usually does not exceed 30%. The main feature of exclusive studios is the professional creation of a holistic image for clients.

The list of services consists of all business class list items and additional procedures, such as:

• aromatherapy;
• dermatology;
• hardware cosmetology;
• modern professional cosmetology procedures.

If we talk about how to open a beauty salon from scratch, a business in this price segment will be profitable only if it is represented by a famous stylist or hairdresser.

Premium studios and salons must offer a high level of service. This applies not only to the politeness of the staff, but also to additional amenities, such as private parking. The establishment should be located only in prestigious areas of the city. Therefore, the starting capital can reach 10 million rubles.

Selecting a room

You should choose a room to rent based on the format of the future salon. In addition, you need to carefully study the average prices so as not to overpay and save budget funds. The choice of premises for a beauty salon is influenced by:

• population and average trafficability of the selected area;
• accessibility of the premises (transport and pedestrian);
• number of competitors located nearby.

The average room area is 50 m2. A ready-made example of a business plan for a beauty salon should contain not only information about the area of ​​the premises, but also the cost of its maintenance (rent, costs of electricity, light and water).

To independently calculate the required interior area, you should take into account that one workplace must have at least 5 m2. Also, do not forget about the dressing room, rest area for the craftsmen and waiting room for visitors.

Supervisory authorities

The document that all regulatory authorities will require first of all is the registration certificate of the premises. This paper can be taken from the BTI. It requires registration with several regulatory authorities:

• sanitary-epidemiological station;
• Fire Department;
• district administration;
• water utility;
• energy control

The presence of permits from all these services does not relieve the owner of a beauty salon from further contact with inspection authorities. All of them will monitor compliance with established standards throughout the entire operation of the establishment. Therefore, the cleanliness and sterility of instruments and premises must be constantly maintained.

List of documents for the sanitation station

Before contacting the health station, you need to collect documents, without which the inspection body does not have the right to issue permission to open a beauty salon:

• medical certificates of employees;
• accounting logs of general cleaning, sterilization of tools (scissors and manicure accessories), operation of bactericidal lamps, accounting of disinfectants;
• agreement on the removal of garbage and other waste;
• acceptance certificate and passport for the ventilation system of the premises;
• an agreement with a medical institution on scheduled examinations.

Documents for the fire service

If you have a ready-made business plan for a beauty salon, this does not mean that it is ready to open. Preparatory work and collection of all necessary documentation may take about a year. For example, the Pozhtekhnadzor needs to collect the following documents:

• evacuation plan;
• staff briefing log with signatures of all employees;
• order appointing an employee responsible for fire safety of the organization;
• fire alarm documents;
• action plan for salon employees in the event of a fire in the premises;
• fire department report.

Other documentation

If all permits have been received and the salon has official permission to operate, you need to take care of other documentation. When an entrepreneur buys a ready-made business, the beauty salon will have all the necessary paperwork. But nevertheless, it is important for the owner to know the complete list and submit the necessary document on time at the request of the inspection authorities.

Required documents include:

• book of comments and suggestions;
• trading rules;
• photocopies of the conclusions of Pozhtekhnadzor and SES;
• a photocopy of the consumer protection law;
• license (if the salon provides medical services).

Sample business plan for a beauty salon

Drawing up a business plan always begins with the design of the title page. It indicates the type of proposed activity of the organization, its name, address and contact information. Any ready-made example of a business plan for a beauty salon is developed according to the same scheme:

1. Analysis of the market and competitive environment.
2. Real assessment of possibilities.
3. Description of the entire list of services that the salon plans to provide.
4. Drawing up a marketing plan.
5. Drawing up a production plan.
6. Drawing up an organizational plan.
7. Drawing up a financial plan, calculating payback.
8. Assessment of possible risks.

For each step there is a corresponding section of the business plan. All documents on the basis of which calculations will be made must be included in the “Appendices” section. To really imagine what this document looks like, you need to consider an example of a business plan for a beauty salon.

When drawing up a business plan, one should not forget about seasonality. It has been noticed that in the spring-summer period the flow of clients in beauty salons increases, and in the autumn-winter period, on the contrary, it decreases. In addition, all numbers must be real, since the correct calculation of potential profit depends on them. If, after futile attempts to make correct calculations, the result remains in doubt, you can use the services of specialists and order a ready-made business plan for a beauty salon.

Is it profitable to open a beauty salon: reviews

With proper organization of the work process and marketing activities, even an economy class beauty salon can bring in enormous profits. According to reviews, beauty studios pay for themselves in 1-2 years. It all depends on the status of the establishment, region, prices for services and average traffic.

Throughout your work, it is very important to monitor the expenses and income of the organization. Expense analysis can reveal ways for additional savings that were not accounted for in the business plan. And an assessment of income will help to control that the cost of the service does not go beyond the minimum acceptable norm - 30% of the cost.

Based on reviews from experienced beauty salon owners, we can conclude that it is important to monitor the honesty of employees. It often happens that the salon’s profit falls due to the work of the craftsmen “for themselves” and theft/overconsumption of consumables. The profitability of a beauty salon is based only on the effective organizational work of the enterprise.

The beauty industry, having heroically survived the onslaught of the crisis and decline in business activity, continues to develop confidently, because the female desire for beauty is not subject to economic cataclysms. Opening a beauty salon from scratch is a promising business idea. It can quickly recoup the investment costs and become a source of stable income. The main thing is to conduct a market analysis, start developing a development concept and...

Where to start opening your own beauty salon

Both the million-plus city and the small provincial town are witnessing the growth and development of beauty salons. These trends are due to:

• a growing reference to Western standards of attractiveness;
• constant growth and development of the quality of services, the emergence of new directions;
• interest in these services among men;
• awareness of the difference in home care and salon procedures.

Before deciding to open a beauty salon from scratch and preparing a business plan, you need to start by studying the competitive environment. Describe the available salons, their range of services, pricing policy, features and benefits for clients. Determine the main points of the business plan that need to be completed step by step.

Then research the level of consumer demand, describe your potential client: what services he needs, how much he is willing to pay, etc. In a big city, elite establishments with highly professional specialists and unique services may be in demand. In a small village, it is better to stay at a beauty salon with a standard range of services.

What do you need to open a beauty salon?

After the analysis, it is worth choosing the structure of the future salon in the business plan. The main type, which accounts for 80% of the domestic salon market, includes:

1. hairdressing salon (up to 5 workplaces);
2. place for (up to 2 places).

To expand services you can add:

1. beauty salon;
2. podiatry room (for pedicure, modeling and orthonyxia);
3. solarium;
4. aesthetic care room;
5. shopping area (cosmetics sales department);
6. procedural (for wraps, massage, corrections, etc.).

What documents are needed to open a beauty salon?

To open a beauty salon from scratch, you will need to register with the tax authorities and collect a number of permits. How much it costs to register a business depends on the region and the chosen development concept. You can start with or choose a limited liability company as a legal form. Then you should obtain permits from the sanitary-epidemiological station; to do this, collect the following package of papers:

• technical design of the premises;
• agreement for waste removal;
• sanitary passport;
• documents for sterilizers;
• agreement for disinsection and disinfection.

Also, for the smooth operation of a beauty salon, the business plan must include the collection of the main package of documents:

1. permission from the fire safety service;
2. permission to operate from the local administration;
3. agreement with the housing authority for maintenance (electricity, water supply);
4. package of personnel documents;
5. certificates of conformity.

Choosing a location for a beauty salon

The choice of premises for a beauty salon depends on the concept of the establishment, the range of services provided, and the city. But there are standard requirements that are put forward for those who want to open a beauty salon from scratch:

1. separate entrance;
2. failed communications;
3. compliance with hygiene and sanitary standards;
4. spaciousness - the first workplace should occupy from 14 m², the second and each one after it - from 7 m².

Advice: It is prohibited to locate such establishments in basements. If you are planning to open a beauty salon from scratch in a residential building, you need an agreement to work from its residents.

The entire work area should be divided into:

1. reception;
2. work room;
3. room for storing equipment, carrying out sterilization;
4. warehouse for consumables;
5. staff room.

Equipment

Purchasing equipment is one of the most expensive items in a business plan. The list of equipment depends on the intended services. As a rule, to open a beauty salon from scratch, you need to start by purchasing the following equipment:

• tables for hairdressers;
• cabinets with tools;
• mirrors;
• sinks;
• manicure tables;
• reception desk;
• chairs for clients;
• dry land;
• climazones;
• electric clippers;
• curling irons, hair dryers, curling irons, hair straighteners;
• tools - scissors, combs, razors, brushes, clips, curlers, containers for diluting paints, etc.

Recruitment

The flow of clients will depend on the masters in the salon. Having equipped the most luxurious premises in the city center, you will not get enough clients if the craftsmen do not work well. Therefore, do not skimp on choosing real professionals in your field, no matter how much their services cost. The costs of searching and recruiting personnel should also be included in the business plan. Look for them among young, gifted masters, lure them from other salons, since the profitability and success of the project directly depends on this. To open a small beauty salon from scratch you need to hire:

1. an administrator whose responsibilities include meeting clients, describing the list of services, assisting in their selection, and financial calculations;
2. hairdresser - 2-5 people;
3. manicurist – 1-2 people.

If you want to offer a wider range of services, you need appropriate specialists - a cosmetologist, makeup artist, massage therapist, body care specialist, etc. A necessary aspect is that all employees must provide health certificates.

Advice: To maintain financial reporting at the initial stage, there is no need to hire an accountant as part of the main staff; these functions can be transferred to outsourcing companies.

How much does it cost to open a beauty salon from scratch (business plan)

Many people are interested in how much it costs to start a business. The minimum amount for opening a beauty salon starts from 100 thousand rubles, but it is almost impossible to meet this amount. The business plan for a medium-sized salon starts from the amount of 400 thousand rubles. for the opening.

The sources of income in this business are employees. As a rule, their salary consists of a percentage of the work performed. Project profitability calculations:

1. from one hairdresser – from 40 thousand rubles. per month;
2. from one manicurist – from 30 thousand rubles.

These figures are shown excluding salaries. If there are 3 hairdressers and 2 manicurists on staff, the gross revenue will be 180 thousand rubles.

How much does it cost to run a salon? Cost example:

1. rental payments – 30 thousand rubles;
2. payment of tax and utility bills – 12 thousand rubles;
3. payment for garbage removal – 2 thousand rubles;
4. purchase of consumables (paints, varnishes, skin and nail care products) – 15 thousand rubles;
5. alarm – 15 thousand rubles;
6. marketing, advertising – 10 thousand rubles;
7. provision of outsourcing services – 4 thousand rubles;
8. administrator's salary – 20 thousand rubles.

Total – 108 thousand rubles.

Net income will be 72 thousand rubles. monthly.

Beauty salon advertising

How much does it cost to promote services? This figure is based on many factors. Marketing policy and advertising depend on the chosen concept and the scale of the business plan. For example, if this is a small hairdresser in a residential area, a bright sign is enough.

1. creating a small business card website describing your services and pricing policy (the text should indicate competitive advantages);
2. in social networks;
3. distribution of business cards, flyers;
4. publishing advertisements in local media.

The most effective and absolutely free way to promote your services is word of mouth. If the client likes the services provided, he will definitely recommend the salon to his friends who want to visit the establishment.

The subtleties of opening a beauty salon from an industry professional. The beauty industry has always been, is and will be the most popular consumer niche. The desire to be beautiful is inherent in every woman. Nail services, hairdressing services, spas, solariums, massage and beauty parlors - these services will always be in demand in modern society, the profit from this business depends only on the amount of demand.

 

Author of the material: Ekaterina Stolyarenko, founder and co-owner of the Victoria beauty salon

For a person who decides to open a beauty salon, this business becomes part of life, and sometimes life itself. It is impossible to “boil in this syrup” without feeling passion for the work you do. Giving beauty, harmony and pleasure from transformation - this is the true meaning of the hostess (owner) of such an establishment!

The process of opening your own beauty salon

Just dreaming about your own “beautiful” business is not enough. What you need here is a clear business plan, an absolutely precise understanding of what you do and, of course, extensive awareness of all the services (trends, new products, trends) that you will provide.

Below we will look at all the most important stages of opening a business class beauty salon.

Registration

If you think that the most difficult thing about opening a beauty salon is registration, then you are sorely mistaken. You can register your little child in a matter of days. Individual entrepreneur is registered in accordance with 93.02 OKVED. This is a group in the “Provision of other social, communal and personal services” section. Please note that a beauty salon and a regular hairdresser are registered in the same way. The tax system should be chosen from UTII or simplified tax system

Advice from the Moneymaker Factory: since 2013, the most optimal form of taxation for a beauty salon is a patent form of taxation, and you can keep records yourself using the “My Business” online service.

As soon as the individual entrepreneur is registered, it is necessary to purchase a cash register and register it with the KKM tax office. If you plan to complete these steps yourself, be patient - it will take you 10 to 20 business days. If time is valuable to you, use a special service from cash register sellers - they will cope with their task in three days.

But, if you plan to provide cosmetology services, then you will simply need to obtain the appropriate permission. And you can get it if you provide a medical license.

Required documents

An operating beauty salon must have a set of documents confirming the legality of the provision of services.

So, the list of required documents:

• Document for the premises ( certificate of ownership, lease agreement)
• Notification of the start of business activities in RosPotrebNadkhor.
• Conclusion of the SES on the compliance of the premises and equipment, in accordance with the rules of SanPiN 2.1.2.1199-03.
• Bill of lading for cosmetics and cosmetics ( shampoos, conditioners, masks, hair dye and others),
• Price list with current prices for services provided,
• Book of complaints and suggestions ( without fail).

What do you need to open a beauty salon?

To open a beauty salon, you need a clear business plan. It should reflect absolutely everything, from cleaning the premises to the cost of services. It is very important to calculate future profits, expenses and possible losses as accurately as possible. This must be done to avoid situations where costs exceed profits. A well-written business plan is half of your success. Second half - talented PR. Next we will talk about ADVERTISING.

You can use signs, booklets, brochures and billboards(large poster). The most expensive of all of the above are billboards. But at the same time, this is the most effective type of modern advertising. Having installed such "external advertising", for example, near a traffic light, you will get several advantages:

• Advertising for your salon will always be visible.
• At traffic lights, drivers and passengers wait at least 30 seconds (depending on the intersection and traffic intensity). During this time, the information seen is deposited in the subcortex of the brain. Even if a person briefly saw a billboard advertising the services of a beauty salon, everything he saw will certainly remain in his memory. According to psychotherapists, if a person looks at an object for longer than 15 seconds, then the information received from the conscious goes into the unconscious. In other words, the more often your potential clients see the name of the salon and its attributes (slogan, colors, etc.), the more trust and disposition they will have in it.
• Billboards are a great option to announce the opening of a new beauty salon as soon as possible. According to statistics, 3 days of advertising on a billboard is comparable to a whole month of PR activities through brochures, booklets and ticker tape ads on TV.

A prerequisite for competent PR of a “newly created” beauty salon is sign with name. Nowadays it is very fashionable to indicate a slogan in addition to the name of the beauty salon. For example:

Beauty salon "Victoria"

It's easy to be beautiful!

How to choose the right room and location

Having decided on the class of your beauty salon, you can start looking for premises.

It is desirable that this be the first line of houses, preferably the first floor, where there would be a separate entrance, several emergency exits, display windows, high ceilings (at least 3 meters), at least 3 water supply points, a minimum number of load-bearing walls, the possibility of parking and normal business neighbors with whom there will be no conflict situations.

Necessary equipment

• Hairdressing salons and workplaces - in other words, this is everything that the client sees while styling, coloring or cutting hair.
• Chairs with adjustable lift. Lifts vary in type. They are stationary, pneumatic, hydraulic, special - “for drying”.
• Several sinks. Ideally 3-5. They can be made from ceramics or eco-plastic.
• Several dryers - “dryers” for hair.
• Several climazones - devices that speed up the process of hair coloring and perming.
• Consumables, as well as hair dryers, tools, curling irons, tongs, etc.
• All necessary equipment for cosmetology, manicure and massage rooms, as well as for a make-up room.

List of services provided at the initial stage

• Hairdressing services (haircuts, styling, hair coloring, hair extensions, hairstyles),
• Cosmetology services (lifting, sugaring, mesotherapy, permanent makeup, chocolate wrap),
• Massage (anti-cellulite, general, relaxation massage),
• Nail service (manicure, pedicure, extensions, gel coating, wellness treatments).
• Solarium.
• Make-up room (day, holiday, evening and wedding make-up).

How to determine the competitive differences of your salon in terms of customer service?

There is nothing wrong with being afraid of competitors. Eastern wisdom says: “It is not our friends, but our enemies that make us strong.” A business that has no competitors, as a rule, does not develop as quickly and much less successfully than its counterpart, surrounded on all sides by competing sharks.

1. Compiling a list of competitors for your beauty salon
2. Studying competitors' advertising material
3. Collect information about the range of goods sold by competitors and sales conditions, about all the services they provide, about pricing, promotions, bonuses and additional services
4. Conduct a survey of customers about what services they use most often. Ask them about the salons they go to, their prices and the nuances of providing certain services.

After processing and analyzing the data obtained, you can easily identify the competitive basis of your beauty salon.

Recruitment

Qualified personnel are your everything! People will always go to a good master! In the first few months, your beauty salon will build up its client base.

How to attract a large number of regular customers?

Firstly, even if your first employees are newbies, and they have just graduated from hairdressing courses, makeup schools and other educational institutions, the client should under no circumstances find out about this. For consumers, ALL THE SALON MASTERS ARE REAL PROS, WIZARDS, capable of transforming them, doing a miracle, turning Cinderella into a beautiful lady!

How to exalt your employees in the eyes of the client?

You can take advantage of foreign experience

Before opening my business class beauty salon “Victoria”, I went on a business visit to the USA, Virginia. There I did an internship in make-up art. I was amazed by the design of the salon to which I was directed. On the walls hung beautifully framed photographs (30 by 40 cm) of all the craftsmen and employees of the salon. In the photo, hairdressers, makeup artists, massage specialists, manicurists and others were depicted in the process of work. This presentation looked so convincing, clients could not even imagine that a good half of the employees were yesterday’s graduates.

You can invite a well-known specialist in your city to conduct master classes!

Of course, not every salon can afford to have a celebrity stylist on staff. But it’s quite possible to invite a super-makeup artist or the most sought-after hairstylist in your city as a special event!

Conduct such master classes several times a year. Ideally, it would be nice to do this every month, but you can also stop at the seasons. For example: we create summer hairstyles together with Vlad Lisovets, winter makeup from a representative of Mary Kay, an autumn extravaganza of hair colors from Estelle Lauder, a slender spring without extra pounds - an anti-cellulite massage from a cosmetology guru.

Hire employees with extensive experience and a few newcomers

In this case, you will receive double benefits. Firstly, you can completely trust experienced professionals. Accordingly, their salaries will be higher. And young employees with lower incomes will learn everything from their experienced colleagues.

Advice from Moneymaker Factory: It is optimal to outsource accounting and tax accounting, or do it yourself using online accounting services, for example “My Business”.

Providing mono services

If you decide to open a business class beauty salon, you cannot do without providing monoservices. To verify this, conduct a short survey. Believe me, 90% of respondents will confidently say that a fashionable beauty salon must have its own stationary solarium, not to mention a massage room.

Shop based on a beauty salon

How to properly equip a store based on a beauty salon (display displays with jewelry, cosmetic products), features of the range of services?

Nowadays, many beauty salons sell designer jewelry and products from famous brands: Matrix, Estelle Lauder, Bobby Brown, Givenchy, Londa Color, Guerlain, etc. All this “luxury” is displayed in shop windows.

Where is the best place to place them?

Of course, in the most visible place. But there are several nuances here. Under no circumstances should the client have the impression that he has come to the store. All products should be sold unobtrusively, but at the same time actively.

For example, a girl who has just had a salon makeover may be interested in the cosmetics used. The makeup artist, as a salesperson, must convince her to buy the same one. Discounts can be provided. Let them be insignificant, 3-5% - this method of selling works, as they say, one hundred percent!

Install display windows near the entrance, illuminate them with fluorescent lamps, display products in such a way that the most popular goods are at eye level of buyers. Everything else can be placed below. Don't neglect product descriptions. A showcase with cosmetics - a description of companies, a showcase with costume jewelry - a description of materials and manufacturers, a showcase with shampoos and care products - a detailed description of the companies and the result that the buyer will receive after using them.

Reflect the features of the range of services in the interior of the salon. It's simple. It is enough to hang colorful photo descriptions of each service, illuminated by small LEDs. Minimum introductory information. The client comes to the salon to relax and enjoy the procedure, and not to read waste paper. Include three points in the description: definition of the service ( what it is?), what means are used ( company, brand, country of origin), and what this service provides ( Effect).

How to purchase goods?

With the purchase of cosmetics, consumables and other goods, everything is easy. You need to find reliable suppliers. Purchasing goods is a crucial moment that depends on several factors:

• From the season
• From client demand for certain services,
• Based on the number of holidays in a month.

The initial purchase of the necessary goods for a beauty salon will cost you from 200 thousand rubles to 1 million rubles. It all depends on the brands you will use and, of course, on the status of your establishment. The higher the status, the more expensive!

Pricing

Once you open a salon, analyze the prices of your competitors. Give a discount to celebrate the opening. Usually this is no more than 10%. If, according to your calculations, such a discount will not pay off, include it in the cost of the service. For example, French gel nail extension costs 1000 rubles, put the price in the price list at 1100 rubles and give a 10% discount. This way, you will attract a lot of clients without losing a single ruble. If a good nail technician works for you, all women who have had their nails done once will become regular clients. Tested by personal experience!

It is also very good to give discounts to birthday boys, brides and graduates. If you see that there are fewer clients, create a bonus system - “bring a friend for a haircut with hot scissors, get a 15% discount on any three salon services.” In fact, there can be a million ideas. The main thing is to think carefully!

Remember the standard markup on goods sold cannot be less 250% . Otherwise, your business risks becoming unprofitable. The same goes for services. Their cost includes the rental fee for the premises, all monthly fees, employee salaries, and the cost of consumables. For example, banal hair extensions with natural strands cannot possibly cost less than the strands themselves. If a set of natural hair from a supplier costs 2 thousand rubles, then the extension service costs about 10 thousand rubles. It is more than stupid to give a discount of 50 or even 30%.

Conclusion

When opening a new beauty salon, remember one big truth - "The customer is always right". Guided by it, you will attract a lot of new clients. Another truth - “I don’t believe in advertising, I believe my friend”. There are people who fundamentally do not pay attention to advertising in all its forms. Their media is good old word of mouth. A friend whispered, a neighbor told her, a co-worker boasted...

I really hope that these instructions for opening your own beauty salon will become for many of you a reliable springboard into the fashion industry, into the world of beauty, harmony and transformation!

Sincerely, Ekaterina Stolyarenko, co-owner of a beauty salon "Victoria".

Register your business. A limited liability company (LLC) or an individual entrepreneur (individual entrepreneur) is best suited for this.

For individual entrepreneurs, working with tax reporting is much easier, but an LLC inspires more trust and respect among suppliers and customers.

The minimum package of permits that you will have to obtain: from State Fire Inspectorate, SES and Territorial Property Management. Aesthetic services (hairstyle, manicure, makeup, styling, coloring) can be provided without special permits.

But in most cases, beauty salons also provide cosmetology services, for which you already need.

A complete list of such services can be found in Order of the Ministry of Social Development No. 323. In short, these are services such as peeling, tattooing, paraffin therapy, electrolysis, body wraps, etc.

To obtain a license and pay all fees you will need about 800 dollars and 3-4 months.

Room

For a beauty salon you need to rent a space of about 60 square meters.

The beauty industry is extremely competitive, so try to find a fairly busy place.

Zones into which the room needs to be divided

• Reception;
• Hall – work area;
• Warehouse of materials and consumables;
• Rooms for sterilization and waste disposal;
• Locker room and shower for staff.

The most stringent requirements for a beauty salon are imposed by the SES.. Among the main ones are:

1. The salon cannot be equipped in the basement;
2. Need ventilation, water supply, sewerage;
3. Walls cannot be covered with paper wallpaper.

Important focus on your clients when arranging the premises. Any woman will appreciate the attractive interior and will pay attention to a lot of details, such as soft sofas and magazines on the tables in the reception area.

Services

Where to begin? Before you buy equipment and tools, decide what services you are going to offer to your clients.

The main list of services provided by the beauty salon

• Makeup;
• Haircuts, hairstyles, hair styling and coloring. Here you can add services such as perm, highlighting, lamination, etc.;
• Eyebrow correction, depilation, electrolysis;
• Tanning in a solarium;
• Facial care - peeling, carboxytherapy, anti-rosacea programs, massage;
• Tattooing and piercing.

Equipment

The next stage is the purchase of equipment for the salon. So what do you need first?

We are guided by the fact that the salon will be equipped with 4 workplaces.

• Mirror with cabinet for each workplace;
• Swivel lift chairs;
• Sink with chair;
• Tabletop ultraviolet sterilizers (for each workplace);
• Dry closets with armchairs;
• Sinks;
• Electric water heater;
• Infrared device (required for some types of curling and coloring);
• Carts and tool cabinets;
• Laundry baskets;
• Refrigerator for storing medical supplies;
• Manicure table;
• Hand baths;
• UV lamp for drying nails;
• Cosmetology chair;
• Two solariums (horizontal and vertical);
• Linen (towels, napkins, negligees). Either three sets per master, or disposable ones.

What furniture and equipment will you need?

• Chairs for manicurist and client;
• Coffee table, sofa and armchairs for the waiting area;
• Computer for administrator;
• Air conditioner;
• Reception desk.

The best furniture manufacturers for beauty salons

Popular and proven manufacturers of equipment for beauty salons:

• Wind;
• Yoko;
• Germix;
• Newton.

However, having assessed how much all this pleasure costs, many turn to more affordable economy-class manufacturers:

• Madison;
• Image-Inventor.

The best solariums

A solarium is the most expensive purchase for a salon. It is worth paying attention to these brands:

• Megasun;
• Onyx;
• ERGOLINE;
• INFINITY;
• ACTIVE;
• Magnum Power;
• ELISIR;
• Luxura.

Of these, the most inexpensive and at the same time functional are solariums produced by Megasun. Buying an inexpensive vertical solarium will cost you from 7 thousand dollars, horizontal - from 9 thousand dollars.

Although you can find one for 6 thousand, just with a minimum of functions and amenities.

In any case, you need two different solariums, because any client will appreciate the choice provided.

Tools

Here is a minimum list of tools and consumables that you will need to get started:

• For a manicure— scissors, files, napkins, assorted nail polish, brushes, rhinestones, tips, glue, hand massage cream;
• Autoclave for disinfection of instruments;
• For the hairdresser– straight scissors, thinning scissors, a set of combs and brushes, containers for hair coloring and brushes, a professional straight razor with cutting attachments, a hair dryer, a hair clipper, electric curling irons, shampoos, balms, special products for curling, styling, coloring, hair treatment ;
• For makeup– a set of tools, professional palettes, hypoallergenic cosmetics, disinfectants;
• For solarium– rugs, towels, glasses, slippers, hats, disinfectants;
• For a cosmetologist— photoepilation device (costs about 300 thousand rubles).

The rest of the set of tools depends on the services provided. This includes products for peeling and hair removal, tattooing, etc.

Staff