How does a fitness club work? Business plan: how to open a fitness club. Which taxation system to choose for opening a fitness club

Today, the fashion for a beautiful healthy body is gaining momentum literally every year. This is why various fitness clubs, centers, halls and similar establishments are gaining popularity. Therefore, many people these days are interested in: how to open a fitness club from scratch? A business plan with calculations will play the first role in this matter and show whether it is profitable to open gyms and similar establishments.

It is important to remember that not every fitness club is successful, and many end up closing within just a few months. A businessman must be prepared for such risks.

Advantages and disadvantages

Advantages:

1. Stable demand for services (there are always people who will play sports).
2. This is relevant even in times of crisis - many people prefer to save on everything else, but not on their own health and body.
3. High profitability.
4. The ability to quickly create competitive advantages that allow you to increase the flow of customers.
5. Ease of recruitment.
6. The ability to use the club’s services independently.

The trend towards increasing attendance at such places is growing year by year. Despite the fact that such establishments have already opened almost everywhere, if you wish, you can still find areas where there are no competitors.

Flaws:

• Market saturation.
• The difficulty is finding an unoccupied niche.
• High costs (start-up capital amounts to millions of rubles).
• Payback period is from two years.

Paperwork

The first stone on the path to opening your own fitness club is completing a large number of papers. The task is somewhat simplified due to the fact that since 2009, physical education and health services no longer require mandatory licensing. However, if you also plan to provide medical services, you will have to obtain a license.

One option is to open a full-fledged LLC. In this case, hired trainers are registered as private entrepreneurs who rent the hall. This will save money on income tax - modern legislation allows you not to pay it for the first few years.

Another option is to register an individual entrepreneur. The advantage of this option is the simplest possible taxation system. Next you need to select the appropriate OKVED:

1. 04 – physical education and recreational activities.
2. 61 – activities of sports facilities.
3. 62 – other activities in the field of sports.

Over time, many include new offers in the list of fitness center services. A good option, for example, would be . In this case, it is better to select the appropriate OKVED codes in advance.

Other documents include obtaining permits from Rospotrebnadzor. To do this you will need to demonstrate;

• contract for maintenance of ventilation and air conditioning systems;
• documentation for lamp recycling;
• agreement with housing and communal services;
• documents of the institution;
• Availability of medical books for employees.

Selecting a room

It is very important that the premises are located in a location that is sufficiently convenient (including transport links) for visiting in an area where there are no larger competitors. The best option would be a densely populated area with high-rise residential buildings - they will create the necessary clientele.

It makes sense to open small-sized halls in residential areas or in places where people flow home or from bus stops. It is recommended to open a large fitness center in the central parts of the most populated areas.

A few words about the size of the room. It should be so large that in addition to the gym (based on 5 sq. m per client), it could also be equipped with:

1. Separate changing rooms for men and women.
2. Utility room.
3. Reception.
4. Bathroom.

In addition, if it is planned to provide additional services, separate premises should be allocated for them. Experts do not recommend renting or purchasing premises for a club with an area of ​​less than 150 square meters. m. Otherwise, the flow of customers will be insufficient to recoup the investment.

A separate issue is the air exchange in the room. According to the standards, the temperature in the gym should be maintained at 15-18 degrees, in the locker rooms - a little warmer, up to 22-25 degrees. In this case, the air flow should be from 80 cubic meters per visitor, and the humidity should be 40-60%. The easiest way is to equip a flow-exhaust ventilation system with the ability to set the temperature.

Three opening options

There are three main options: open a fitness club using an existing franchise, from scratch, or buy an existing business. Let's look at everything in order.

By franchise

This option implies that the business will operate under the guise of another, more popular brand. Franchising is rightfully considered one of the simplest and at the same time profitable ways to start a business.

Advantages:

• Working under a well-promoted brand will bring clients who trust it.
• Assistance from the main company in various aspects, including accounting, project preparation, equipment purchase, as well as in organizational matters.
• Credit institutions are much more favorable to entrepreneurs planning to work as a franchise.

Flaws:

1. High initial investments, which depend on the degree of promotion of the brand (in some cases, the amount turns out to be exorbitant even for wealthy entrepreneurs).
2. It is required to constantly meet the level of the brand, which often leads to additional costs.

From scratch

This option is the most popular today. The main advantage is that you can arrange everything in your club according to your own taste: choose the premises, interior, decorations, name, work schedule, etc.

Purchasing an existing business

This option will attract those who want to avoid many difficulties one way or another associated with starting an enterprise. Buying your own fitness club sometimes turns out to be even cheaper than opening a small fitness room if the current business owner urgently needs funds.

Unfortunately, finding a suitable project is not an easy task. In addition, in any case, certain financial investments will be required to reform the club.

Here you can download the example of Moscow.

Equipment

You should not focus only on the latest equipment; it is quite possible to use used equipment.

When choosing specific exercise machines and their number, you should rely on the size of the establishment. If you wish, you can look at solutions and layouts from foreign colleagues - such information is easy to find on the Internet. Even the most modest gym will not be able to do without the following machines and exercise equipment:

• leg press machine;
• horizontal bench;
• abdominal exercise machine;
• stand for the bar and the bar itself with a set of weights;
• treadmill;
• Smith machine;
• leg trainer;
• exercise machine for chest muscles.

To make your gym more attractive to potential clients, you can add the following equipment:

1. Rubber loops. One of the latest trends in training, purchasing a kit will make the owner appear professional in the eyes of clients. Important: the horizontal bar requires a special mount for installation.
2. Chains. Inexpensive equipment used for upper body loading. A separate advantage is its spectacular appearance. Currently, it is quite rare in the halls. Additionally, you can adapt the chains to mount the barbell.
3. Diamond neck. Deadlift device.
4. Squat box. One of the simplest training devices, which, meanwhile, can be highly appreciated by fans of bodybuilding.
5. Bench press board. At its core, it is the most ordinary thick bar. Finding it or even making it will not be particularly difficult, the cost is also low, but it will please customers.
6. Gymnastic rings. Today they are available in every major fitness club, but the demand for such training is gradually falling.
7. Arm wrestling table. Such equipment will immediately attract those who like to compete with each other. In addition, it will allow you to organize competitions. It is also worth noting that, despite the popularity of arm wrestling in our country, such tables are only available in certain halls.

A few words about what equipment should be discarded. First of all, it is a “butterfly”. The simulator often attracts attention, but only a few use it, and even then only out of curiosity. As a result, its acquisition will not pay for itself. It's also worth giving up a crossover - it takes up a lot of space and has a wide range of functions, but, unfortunately, it costs too much to justify the purchase.

A separate expense item is the equipment of showers and toilets, administrator's areas and locker rooms. You will need various lockers, sofas, a reception desk, chairs and tables. Of course, you can’t do without lockers for clothes. As nice additions, you can consider installing a music center and several TVs in the hall.

Staff

No enterprise can do without the appropriate personnel; in the case of a fitness club, these are primarily instructors. It will be very good if they have specialized education and know how to provide first aid. If employees have massage therapist qualifications, you can provide an additional service, which in itself can attract new clients.

Other staff include the administrator, accountant and cleaners. Quite often, one employee is able to combine several roles. If any additional services are planned, personnel should be selected for them.

Market analysis

In our country, classes in such centers and halls began to gain popularity about 20 years ago. Sports institutions in Russia are overwhelmingly founded by domestic entrepreneurs; foreign enterprises account for only about 1% of the total number of centers.

According to statistics, the audience of fitness centers is constantly growing. On average, the growth is about 20% per year, which is associated with the growing fashion for a healthy lifestyle.

Recent studies have shown that the most common reason for going to the fitness center is the desire to become more beautiful, while psychological tone and improvement in physical condition are far behind. That is why the range of services requires various cosmetic procedures - they will definitely pay for themselves.

In addition, you should primarily target women, since there are twice as many of them among visitors as men. As for age, the audience is mostly represented by young people under 24 years old. The most popular activities are among people with average incomes and no income at all. Wealthy citizens are less likely to come to community centers.

The portrait of a potential client, compiled on the basis of the specified data, will be as follows: a woman 18-35 years old with an average income who wants to increase her beauty and attractiveness, or a man of the same age who is focused on expanding his physical capabilities.

More well-known and popular networks are becoming competitors. Single establishments offer little or no competition at all. Small clubs simply cannot accommodate a large enough flow of clients, and their popularity is very limited by the area where they are located. The main methods of competition should be the qualifications of employees, low cost and quality of services.

A separate interesting option is organizing family fitness. This option is already in demand, but so far only a few provide the corresponding services.

The success of this business directly depends on how many clients you can attract. There are two main methods: conducting advertising campaigns and introducing advantages that will help you stand out from the line of competitors.

Competitive advantages

This means the introduction of certain features that will force clients to go to your fitness center, and not to competitors across the street. So, what is needed for this:

• providing a wider range of services, including yoga, dance, strength training and cardio;
• scripts for children's and women's groups;
• targeting the target audience;
• special programs for people of a certain age (including veterans);
• thoughtful pricing policy;
• the presence of loyalty programs (it would be useful to present a symbolic gift to a regular customer);
• hiring qualified personnel;
• good location of the hall;
• availability of parking;
• thoughtful interior of the club.

Video: 3 ways to open a fitness club?

Advertising in modern society plays a role that is simply impossible to overestimate. A well-thought-out advertising campaign project immediately sets the company apart from competitors opening a similar business. Remember that advertising is all about efficiency. A ruble invested in effective advertising is worth more than 100 spent on ineffective advertising.

1. The campaign should be launched before the establishment opens.
2. You shouldn't skimp on advertising. It is advisable to approach the issue from different angles: touch on social networks, hang banners, organize a demonstration of videos.
3. A website is one of the important components of success. It should be informative and engaging.
4. It would be a good idea to invite the media to the opening of the establishment, and the entrance to the center itself can be decorated accordingly.
5. Various discount promotions should be carried out periodically.
6. The best advertising at all times has been and remains word of mouth, so a satisfied client is a client who will bring new ones.

Analysis of monthly income and expenses

It’s difficult to say how much it costs to open your own fitness club: it all depends on the scale of the establishment, the region and a number of other factors. In general, you should pay attention to the following expense items:

The volume of planned income from an establishment of this scale is about a million rubles and, accordingly, about 300-360 thousand in profit after taxes. According to experts, if the discovery was made correctly and all of the above was taken into account, the payback period for the enterprise will be about 2 years.

If you find an error, please highlight a piece of text and click Ctrl+Enter.

These are not always success stories; it must be admitted that many entrepreneurs stall at the initial stage, and then go bankrupt or hit an income ceiling. It's not often that you find a story of a successful medium-sized business. Those who have achieved success in business, as a rule, are in no hurry to share their secrets. In this case, the name has been changed at the request of the hero, and the name of the city is not indicated, since he does not want “unnecessary publicity”; otherwise, all facts and figures are completely truthful.

How I came to start my own fitness business

My name is Sergei Nikolaevich, I am forty years old. I have been doing business in the sports industry for 5 years now. The history of my life’s work began when I retired at the age of 35, having served in the internal affairs bodies for 12 years. Then a large-scale reorganization began in the police, and I suddenly realized that my favorite job was beginning to turn into daily hard labor. The main thing was the feeling that the service no longer brought me satisfaction, so I left the service.

Then I decided to radically change my life. I moved from a small working-class village to a large city with a population of almost a million people. I had more than enough time, so I resumed my training in bodybuilding and hand-to-hand combat, for which I had not had enough time lately. The hall was designed for bodybuilders, and in the next hall there were girls studying Pole dance.

Here I met the woman of my dreams, she was a sports fan just like me. She worked in a private company and at the same time was a pole dancing instructor. I started working as an instructor at a gym. We didn’t even think about opening our own business. But, as they say, sometimes a decisive step forward becomes the result of a kick from behind.

The gym in which we worked and trained was small and not at all modern. Things were going very badly for the owners, it was clear that the hall was about to be closed. That’s how it happened, and then I decided that I needed to take matters into my own hands. At first, I simply agreed with the owner of the premises about rent. I didn’t plan to move on, much less invest in business. I opened an individual entrepreneur and started working. But we only worked for a couple of months, and it became clear that we had to develop the business, otherwise I would end up the same way as the previous owners of the hall.

What to do with an old rocking chair so that it starts making a profit

It was necessary to update the equipment, and the premises itself required repairs. In order not to take out a loan, I decided to sell my minivan. The proceeds from the sale of the car were enough to make good cosmetic repairs. I also purchased equipment from Body Solid - these are exercise machines that are considered one of the most affordable. There was a lot of work, I myself performed the functions of a trainer, administrator, advertising agent, and cleaner. My girlfriend helped me with everything. Sometimes there was so much work that we stayed overnight in the gym. After updating the simulators, things became more fun, but there was still no talk of profit.

The fitness club as an object of management completely captivated me. Our small hall (only 170 square meters) did not accommodate many visitors and barely covered the costs. We realized that we needed to expand our business.

Fitness club as a business

Just at this time, a new residential complex was being rented out, on the ground floor of which there were premises for shops, cafes, etc. It was there that I rented 1,200 square meters on two floors. It was necessary to make repairs to the premises that would be suitable for a sports club, that is, I needed a new, specialized ventilation system, a sound insulation system, and special floor coverings. It was necessary to redesign the premises, think through the design and style of the club. Naturally, this required huge investments.

The income from the operating club could not cover the costs of building a new one, so I took out a substantial loan from the bank. The owner of the premises accommodated me, and allocated the money that he planned to invest in equipping his premises for my project. I can’t even say how much time and effort was invested in opening the club; I had to work almost 24 hours a day.

Builders and suppliers of building materials failed, stores delayed equipment, transport companies delivering goods from abroad failed to meet deadlines. I knocked around various authorities, obtaining permits and approvals, but the thought of giving up everything never crossed my mind. When I looked back, I was surprised to discover that a lot had already been done, and I simply had no right to retreat.

How to attract clients to a new fitness room

New matrix treadmill

Shortly before the opening, I launched a powerful advertising campaign. Videos about the opening sports complex were played on the radio and local television channel, and all social networks and local websites were filled with announcements about the imminent opening. Feedback from visitors to the first gym also played an important role, so subscriptions to the complex were sold out a couple of months before the opening.

Help from the editor : As a rule, when opening a new gym, the first club cards are sold at a significant discount, and the proceeds from their sale are initially used to cover the costs of finishing the premises. This is what’s good about a fitness club as a business - you can immediately “recapture” part of the start-up capital.

The new hall was a level higher than the previous one. It could no longer be called an economy class lounge. There were comfortable locker rooms, the purchase of which cost more than 500 thousand rubles, several showers with the latest cabins, a hammam, and a modern cardio zone. In the club we were able to accommodate a gym, 4 large rooms for group training, a small but very cozy cafe with sports nutrition and dietary dishes. By the way, the coffee machine for the cafe was purchased for 100 thousand rubles.

How much does it cost to open a fitness club? In total, it took me more than 15 million rubles to equip the club.

The issue of service personnel became very acute. Finding highly qualified trainers was not an easy task, but we were soon able to assemble a team of competent employees. However, in the process of work, the need for coaching staff again arose, because we were constantly expanding the types of services provided. Then we entered into a partnership agreement with Varvara Medvedeva’s school of fitness trainers (ITS, Moscow), and now we are its official representative. Our trainers trained in 4 countries around the world in 2014, and now we ourselves train trainers for the sports industry.

To attract new visitors to our clubs, we constantly hold seminars at which famous athletes, coaches, and nutritionists speak. Currently, the coaches working in my clubs are a unique team of specialists. Many of them have ranks and titles and have repeatedly won various competitions. This helps to attract more and more new clients to the hall.

In my region, only in our gyms, with one subscription you can visit more than 30 types of modern fitness programs (6 types of Pilates, yoga), functional training, Bosu, Hot Iron, Pole Dance studio, CrossFit, fight gym. I always think about how to surprise my visitors. I’m trying to keep business moving forward; this month we are opening 2 more sports clubs.

Fitness club business plan - income, expenses and net profit

Comprehensive exercise machine for arms and legs

Rent for premises used for clubs is perhaps the most significant expense. I pay 700 thousand a month for renting 2 premises; when 2 more halls open, my expenses will increase by 800 thousand, that is, I will pay 1.5 million rubles monthly. Of course, the ideal option would be to purchase space as a property, but commercial real estate in the city costs incredible amounts of money, so I’m still only dreaming about buying my own halls.

The first hall does not bring in much income, it is small and homely, and a subscription to visit it is inexpensive. I placed the main emphasis on the development of the second hall, which is rightfully considered a middle/business class hall. In order to position the club as a premium class establishment, we lack a “wet” zone (pool - editor's note). Otherwise, it is almost perfect.

After 5 years of hard work, my gyms generate an average income of 3 million rubles. This is not net income. From this money I pay rent, as I said, it amounts to 700 thousand rubles, and staff salaries. The wage fund is 500-600 thousand rubles, utility bills (depending on the season) - 100-150 thousand rubles.

After paying all taxes, the net profit from my fitness clubs is about a million rubles a month. But at the same time, I don’t see that kind of money - it almost entirely goes to business development. For example, for a new gym I purchased a modern cardio zone, the cost of which is 9 million rubles. But I am sure that a powerful, modern cardio training area with unique functions will attract a large number of visitors, and the costs will soon pay off. The fitness industry is now gaining momentum. Being slim, strong and young has become fashionable, and, therefore, the number of visitors will continue to increase, so opening a gym is quite a profitable business.

If the idea of ​​opening your own fitness club seems wonderful to you, then here are some tips for you:

1. Choosing the right location for the hall is half the success. You should not open a premium class hall in the suburbs, where mostly retirees live, and an economy class hall in an elite area. When looking for a suitable premises, think carefully about what services your club will provide and whether you have enough space. First of all, try to find a municipal premises; rental prices will be significantly lower than for commercial ones.
2. You need to decide in which segment you will work.. You must clearly understand for whom you are opening a gym, whether your visitors will be students or wealthy people willing to pay 150 thousand rubles for an annual subscription. Will it be a hall with a low price policy, but with high traffic, or an elite club. That is, you must understand whether you are opening an economy hall, an average class or a premium class health complex. Your investment depends on it. To open a yard rocking chair, you won’t need any special expenses, but the profit it will bring will not amaze you with its scale.
3. Before opening the club, obtain permission to operate from the SES and firefighters. To obtain permission, you will need to connect a fire alarm, arrange ventilation, water supply and sewerage.
4. When buying equipment, give preference to quality. Exercise machines must be durable and ergonomic. A priori, such equipment cannot be cheap. Make sure the equipment is safe. Training injuries can be very costly. You are responsible for the health of your visitors, remember this.
5. Hire qualified trainers. Compensating for damage to the health of clients injured due to the negligence of a trainer will ultimately turn out to be more expensive.
6. Monitor the work of administrators, they must be friendly and competent. The first impression of a sports club is formed at the reception. If the administrator cannot clearly explain what types of services the gym provides, what exercise equipment is available, then the client is unlikely to return to you.
7. Remember the little things: Water coolers and disposable cups will create additional comfort for trainees.
8. Be sure to draw up a business plan. You should have an idea of ​​how much money you will need to open a gym. Consider all the nuances: from cleaning services to air conditioning in the summer.
9. Remember that you must not only attract visitors, but also retain them. Therefore, the services you provide must be adequate to the value you intend to receive for them. I haven’t increased the price of subscriptions for many years. My network of gyms is not the most expensive in the city, but the number of clients is growing year by year, because people get the same services for relatively little money as in expensive and branded gyms. The outbreak of the crisis forced people to count money, so even rich and wealthy people began to go to middle-class sports clubs. In my case this is exactly what happened.
10. It is necessary to take into account that the business is seasonal, which means that in the spring the hall will not be crowded, your income will increase. But in the summer the flow of clients will decrease, so you will need to distribute income so as not to get into time trouble for payments in the summer.
11. Do not be afraid of anything and do not deviate from the intended path. Remember that nothing is insurmountable, there are tasks that need to be solved. Adequately assess your strengths, and you will succeed, as I did.

With a growing interest in exercise and a healthy lifestyle in particular, many people are spending more and more time and money on getting in shape and maintaining good health and fitness. Therefore, recently more and more entrepreneurs have appeared who want to make money on people’s desire to be beautiful.

One of the attractive ideas for starting your own business is opening a gym.

For many people, going to the fitness center is inextricably associated with maintaining the correct regime. Moreover, it is this type of establishment that allows you to play sports that has the widest target audience - from young people and girls to older people.

The relevance of the discovery is due to the fact that often only there people can get advice from a qualified trainer not only on how to structure their workouts, but also nutrition, etc.

The disadvantages include:

• Relatively large amount of investment for opening.
• High competition from other gyms (usually there are several of them even in a small city), fitness clubs, dance studios, swimming pools, etc.

There are a lot of advantages:

• High profit level.
• Quite low operating costs.
• Lack of seasonality.
• High demand for services regardless of the economic situation.
• Few space requirements.
• Simple organization of work.
• Customers who buy subscriptions most often buy them for a long time to save money and become regular visitors.
• Opportunity to sell related products and expand the range of services.
• Relatively low payback period.
• Quite a high level of profitability.

Required documentation for registration

To legally carry out a business, you must register an enterprise. Either or is acceptable. It would be best to choose . When registering, you will also need to select .

LLC is suitable for those entrepreneurs who plan to expand the list of services provided. In addition to registration with the tax authorities, you will need to complete a number of documents:

• Permission from Rospotrebnadzor.
• Contract for maintenance of ventilation and air conditioning systems.
• Housing office service agreement.
• Passport of a sports institution.
• Lamp recycling agreement.
• PPK is a document that establishes the procedure for production control.
• Medical records for all employees.
• Permission from the fire department.
• Permission from the sanitary-epidemiological service.
• Permission from the territorial property management service.

All these documents can be completed in 2-3 months. A huge advantage is that there is no need to obtain a license.

Types of establishments and their pricing policy

Most often, there are three main types of gym clubs: male, female and universal. Thus, the first type is characterized by the presence of a large number of strength training equipment of various types. The second type is characterized by a functional division of space into a cardio zone, a strength training zone, as well as space for group classes (yoga, Pilates, stretching, etc.).

As for universal halls, there is a division into 2 categories. First, men's and women's activities can be separated by time of day or day of the week. However, this option is not very convenient for clients and for this reason is not profitable. Secondly, the hall can be divided into different zones so that clients can study without disturbing each other. Finally, the third option is to have two rooms: men's and women's. However, it will require much larger investments.

In addition to dividing the halls according to client affiliation, they provide various pricing policy. Thus, there are three main groups of similar establishments in terms of cost:

• Economy class.
• Middle price segment.
• Elite business class lounges.

Most often, the pricing policy differs due to the location and the list of services offered. The average price segment is characterized by the cost of an annual subscription in the amount of 20-30 thousand rubles. In this case, there are usually different options for subscriptions: day, evening, night or one that allows you to visit the hall at any time of the day.

Selecting a room, its renovation and decoration

To organize work, it is advisable to find a room with an area of from 150 square meters. Of this area, part of the space should be allocated to the following zones:

• 2 locker rooms - men's and women's.
• Administrative premises.
• Utility premises.
• Toilets.
• Showers.
• Reception desk and small waiting area.

The selected premises must have the possibility of subsequent expansion. In this case, the location should be well accessible from the entrance point of view. The remaining factors are not so important and depend on the price category chosen for the work.

Before purchasing and placing equipment, it is necessary to renovate the premises, make zoning and select an interior design. Most often, it should be chosen based on the chosen symbols of the club, the colors used in the logo design, as well as personal preferences.

For a hall operating in the middle price segment, having its own design style is welcome: this factor becomes especially important if there are plans to open a whole network of clubs.

When designing, it is important to consider the following factors:

• It is best to line the gym floor directly with carpet. A lint-free carpet is an ideal floor covering.
• For other rooms, you should use tiles with a special coating that prevents slipping.
• The hall should have air conditioners and air purifiers. Control is possible both from a general remote control and manually.
• The walls can be covered with standard relief plaster. It looks beautiful and is inexpensive.
• For the locker room, you should purchase sectional cabinets that can be locked with a key.
• Showers and toilets should be located in locker rooms. It is advisable that the additional bathroom be located directly next to the hall.

Required equipment and inventory

In order to organize the work of an institution, it is necessary to have a large amount of equipment. Since the universal version of the gym (which can be visited by both men and women) is the most profitable, it will require not only the availability of various strength and cardio equipment, but also equipment.

Among the necessary equipment are:

• Mats for yoga and Pilates.
• Bodybars.
• Dumbbell row (from 0.5 to 40-50 kg).
• Fitballs.
• Jump ropes.
• Weights.
• Pancakes for barbells (weights from 0.25 to 50 kg).
• Various vultures.
• Step platforms.
• Balls for functional training.
• Sandbags.
• Training ropes.
• Elastic bands.
• Yoga blocks.
• TRX loops.

In addition, you will need to purchase a number of simulators:

• Several treadmills.
• Exercise bikes.
• Ellipsoids.
• Benches for working all muscles.
• Power frames.
• Benches for bench press (horizontal and inclined).
• Crossovers.
• Multistations.
• Butterfly.
• Biceps machines.
• Triceps machines.
• Top pull.
• Various hummers for the back.
• Leg exercisers, etc.

In the long term, the most successful option is to develop the gym to a level by adding group training services (and, as a result, the appearance of a separate room), children's programs or martial arts (there should also be a separate room for them) and a swimming pool (if the premises allow). In this case, the establishment will have a large number of new customers, which will significantly increase profitability.

At the same time, it often makes sense (especially when creating a gym operating in a low price segment) to buy used exercise equipment - this will reduce the level of initial investment several times.

You can see how to properly equip your establishment in the following video:

Search and employment of personnel

A gym club will not be able to function normally without qualified personnel:

• First of all you will need managers and administrators, who will deal with registration of subscriptions, communication with potential clients, consultation of visitors on any issues and control over the work of the hall.
• Secondly, there should always be a person on duty in the gym trainer. A separate advantage of having this position is that he can conduct personal training (as a rule, during free time from duty), which in the middle price segment is paid in the amount of 700-1000 rubles per lesson per person. This will allow the hall to receive additional profit. The trainers should include both men and women, and depending on the work schedule, it is advisable to hire at least 3-4 specialists in order to provide clients with a choice of trainer.

The staff must be sociable and be able to competently sell services. It is desirable that each coach has a sporty and attractive appearance, as well as various certificates of advanced training.

As the establishment develops, it is advisable to think about the availability marketing specialist. Finally, you will need cleaning woman, website development specialist(he can be hired one-time) and accountant(who can work part-time).

Search for clients

In order to attract clients, managers will have to make cold calls. For example, a gym can focus on attracting corporate clients by giving them a certain discount when purchasing several passes at a time.

It is advisable to promote the establishment on social networks and by creating your own website. In this case, it will be possible to attract The main target audience is young people aged 16 to 30 years. If the first clients are satisfied with the work of the hall, they will recommend it to their friends and acquaintances.

It is important to make a beautiful and attractive sign and signs showing the route to the hall.

This will let potential customers know about its existence and give them a reason to call for more information. At the same time, such signs should attract attention: be unexpected, bright and memorable.

Finally, an entrepreneur should think about the need to carry out various types of promotions. It is advisable to initially, when drawing up a business plan, set a minimum cost threshold for annual, six-month, three-month and monthly subscriptions, and then launch various promotions (one after another) that will stimulate customers. The best option is to spur people on by telling them that the special offer is about to expire.

Among the attractive offers we can also highlight:

• Providing a month of work with a personal trainer for free when purchasing a ready-made subscription: in the long term, this option is the most successful, since in this case the client is likely to continue paying for personal training services.
• Providing several months as a gift.
• Providing a free service of freezing or re-registration to another person, etc.

Costs, profitability and payback of the project

As for costs, they seriously depend on the size of the establishment, specialization and equipment. So, the entrepreneur expects the following expenses:

• Purchase of furniture and equipment - about 400 thousand rubles when purchasing used equipment and from a million rubles when purchasing new equipment.
• Payment of rent for several months – from 60 thousand per month.
• Buying a computer, installing the Internet and a telephone line - about 50 thousand rubles.
• Buying an MFP costs about 5 thousand rubles.
• Equipment for locker rooms, showers and toilets - about 150 thousand.
• Carrying out repairs and decoration of premises - from 100 thousand rubles.
• Buying an audio system and TV costs about 20 thousand rubles.

Among the costs of operating the hall are employee salaries, taxes, rent, utilities and advertising. The profitability of such a business is very high and amounts to about 60-70%. Therefore, the payback period (even when purchasing new equipment) is quite low and amounts to from 6 to 12 months. The annual profit after a year of establishment can reach 1.8-2 million rubles.

Thus, opening a gym involves certain difficulties, but this business will always be in demand and also generate a stable income. It is important to correctly calculate the occupancy of the hall and not to chase profit due to an increase in the number of clients: in this case, there is a high risk of them leaving for competitors. To increase profits, the establishment must gradually expand the list of services provided.

Today, a healthy lifestyle is an integral part of the image of a successful person. Therefore, it is not surprising that information on how to open a fitness club from scratch is of interest to many. In large cities there are quite large fitness clubs and it is quite difficult to compete with online monsters. But if your city is small, then this article is just for you.

Fitness club

What do you need to open a fitness club, provided you have start-up capital?

1. Decide on the services of the future fitness club.
2. Prepare a business plan.
3. Collect the necessary documents.
4. Find a room.
5. Purchase the necessary equipment.
6. Conduct an advertising campaign.
7. Hire qualified personnel.

Fitness club services

A fitness club can provide a whole range of services:

• fitness;
• shaping;
• aerobics room;
• Gym;
• pool;
• massage;
• solarium;
• manicure;
• bar.

You can provide all of these services or select some of them. It’s worth starting with a small number of services, followed by expanding the range.The presence of a swimming pool will improve the status of the club, but will also lead to a decent increase in the required starting capital. In addition, most likely, you will have to build your own building in order to get a pool.

Business plan

The first thing any successful business starts with is a good business plan. In general, you can order it from professionals, but this will require additional costs, but will save time. Or you can take a ready-made business plan for a fitness club as a basis and adapt it to your conditions. Let's look at an example of a business plan for an economy class fitness club with calculations, which you can, if necessary, remake for yourself. Let's consider the example of a club that provides fitness services and a gym for exercising on exercise machines.

We draw up a business plan

Basic costs

1. Staff wage fund – 85,000 rubles/month.
2. The cost of purchasing simulators and equipment is RUB 250,000.
3. Expenses for paperwork – 20,000 rubles.
4. Advertising expenses – RUB 15,000/month
5. The cost of renting the premises is 50,000 rubles/month.
6. Utility fee – 20,000 rubles/month.

Total per month: 190,000 rub. plus the purchase of simulators 250,000 rubles. Thus, it turns out that opening a fitness club will cost us 440 thousand rubles.

Income

The cost of a monthly subscription is 2500 rubles.If you sell 100 subscriptions per month, the profit will be 250,000 rubles.Accordingly, our fitness club will pay for itself in 4 months, provided that we can ensure the sale of the specified number of subscriptions.

You need to understand that the given plan is ideal. In reality, it is necessary to take into account that additional expenses may be necessary and taxes must be paid. Therefore, you should not count on payback earlier than in 6-8 months.

When choosing equipment, it is necessary to pay more attention to durability and reliability. You should not buy exercise equipment from expensive brands, especially if your future club will be economy class.

If you are going to open a fairly large and modern business or elite class fitness club, then the required start-up capital will increase tenfold. You will need to build a new building, in which a swimming pool will need to be provided at the design stage. You will need modern and new equipment, which will need to be changed at least once every 1-2 years.

Required documents

First, you need to choose and register the legal form of your future business with the tax office. At first, it will be simpler and easier to register as an individual entrepreneur. This will help avoid additional accounting costs and make it possible to use a simplified taxation scheme.When registering, you need to indicate the codes of the All-Russian Classifier of Types of Economic Activities (OKVED) for the services that you will provide. Here is a sample list of codes:

• physical culture and recreational activities code 93.04;
• other activities in the field of sports code 92.62;
• activities of sports facilities code 92.61.

The only thing worth remembering is that if in the future you expand the range of services (for example, add a massage, solarium or manicure), then you should indicate this in advance, noting the OKVED registration of additional services.Then we get permission from Rospotrebnadzor. To do this, you will need to have medical documents for employees, a contract for the maintenance of the premises, a passport of a sports institution and a production control plan (PCP).

Room

If you plan to rent a room, then you need to choose a place with a lot of people traffic. This could be a room in the center or not far from a university. You can open the doors of your fitness club in a residential area, where the rental price will be significantly lower than in the city center.

It is important to choose the right room

Don't forget about the convenience of potential clients. It is convenient for people to exercise near home or on the way from work.It is worth using your own premises if its location meets the requirements that apply to rented premises. Roughly speaking, if your premises are located in an industrial zone, then opening a fitness club there is unlikely to bring profit. Even despite the lack of expenses for renting premises.

You need to pay attention to the ventilation and air conditioning system of the hall where the training takes place. It must be well ventilated and provided with high-quality ventilation. It should be possible to maintain a pleasant temperature for training.It is also worth remembering that in addition to the training room, locker rooms, toilets and showers are also needed. Availability of hot and cold water is required.

The area of ​​the room can be approximately determined based on the calculation that each potential client should have at least 4-5 square meters. m.

Equipment

Classes in the fitness room involve training on various equipment such as a fitball, a step platform, and you will also need dumbbells. If the club also has a gym, then exercise machines are needed to work out various muscle groups, so the choice of equipment should be approached with this in mind.

Fitness club equipment

The minimum equipment that is good to have in a fitness club is:

• fitballs;
• step platforms;
• horizontal bench;
• bench with a leg trainer and a barbell rack;
• abdominal exercise machine;
• simulator for developing chest muscles;
• Smith machine;
• treadmill;
• leg press machine;
• various barbells, dumbbells, discs and other small items.

Naturally, the number of simulators and equipment should be selected depending on the desired customer traffic. For example, fitballs and a step platform must correspond to the expected number of participants in the fitness group. The number of treadmills should be at least two, and it is better to have more barbells and dumbbells.

Attracting first clients

At this stage, you need to think about running an advertising campaign for your business. It would be nice to print invitation flyers and announce the imminent opening. They can be distributed in public places.You can advertise in local newspapers. Advertising on television is quite expensive and makes sense if your club is in a high price segment.You can think over a loyalty system for customers - discount cards.It is possible to launch a promotion like “Come with a friend and get two classes for free.”Think about the opportunity for mothers with small children to visit your club. Organize a small playroom with a nanny or create sports programs for kids.

Staff

When all the previous points have been completed, you should start recruiting. It is advisable to select trainers with experience and sufficient knowledge to conduct effective training. The best option would be to ensure that they have the necessary education and work experience.Minimum number of staff when opening a small hall subject to shift work:

• administrator 2 people;
• trainer 2 people;
• cleaning lady 2 people;
• accountant (when opening an LLC) 1 person.

If we open a small sports business, then to begin with it will be enough for us to hire seven people. With further expansion of the range of services, the number of personnel will need to be increased.

Coaches are an important member of the future team. Their choice should be approached with the greatest responsibility. It is worth considering candidates from former athletes, physical education teachers at school or university. It is advisable for the trainer to have a specialized education.If a large club opens, the number of staff will, of course, be much larger. Additional trainers, nurses, and massage therapists may be required.