Nowadays it has become very popular to receive additional education, both in the field of one’s profession and additional self-education for adults and children. Demand creates supply, so opening a training center for additional education is quite a good opportunity to earn money. Let's consider all the stages of how to open a training center?

How to open a training center - choosing a niche!

Decide in what format you want to teach and who?

Typically, additional education can be found in the form of courses, trainings, seminars, lectures, master classes, and educational marathons.

They are conditionally classified:

1. According to training time.

The duration of the events depends on the declared program, which can last from several hours to several years.
This long-term training format includes foreign language courses, design and other disciplines. The program is divided into several levels of training, the duration of which on average is from 3 months to 2 years. Long-term training is good because for a long time there will be income from students in the form of monthly contributions.

Short-term training can be from several hours, like a master class, to 2 months, like an educational marathon or training.

1. According to the subject of the courses, which can be:

Professional is an increase in the level of professional knowledge, or the development of new professions, such as an accountant, designer, florist, manicurist, hairdresser, bartender, etc.

General education - when they develop individual skills, for example, foreign languages, or improve personal qualities, the so-called personal growth trainings that are now popular.

Creative courses where they teach how to draw, sew, knit, make dolls, bead weaving, embroidery, wood carving and others, in a hobby format.

1. Classification by audience age.
   They are divided into children, teenagers and adults.

Having decided on the training program and audience, we move on to the next step.

How to form a staff?

To ensure the life of the training center, you will need an administrator, an accountant, teachers, and a cleaner.

Teachers can be either full-time employees or invited from outside.

A specialized training center that teaches the same courses over and over again requires a permanent full-time teaching staff.

There are training centers that serve only as a platform for conducting educational programs. Nowadays this format is popular, when space is rented out for rent from hours to several days, equipped with everything necessary for holding educational events. In this case, teaching staff is not needed, an administrator or a cleaner is enough. The accountant is also a freelance outsourcer.

How to choose a room?

Mostly educational institutions are located in central areas, which is very convenient for people in all areas of the city. How to open a training center profitably? Choose a central location instead!

An exception may be residential areas, which are convenient for children's educational centers.

The premises must comply with sanitary standards.
Its size and layout depend on the chosen concept of the training center.

These can be either large rooms or small classrooms. A prerequisite is a bathroom, a room-kitchen where employees can relax at lunch or students can have a snack during the educational process.

What equipment is needed?

The main equipment is tables, chairs, a board or flipchart, a projector, and stationery.

Depending on the theme of the training center, you may also need educational methodological material, computers, toys for children and carpeting on the floor.

How to make it official?

There may be questions: how to open a training center, you need a license. A license is not required to conduct educational activities in the course format. Only there must be mandatory registration with the tax authorities.

The following package of documents is also required:

List of training programs of the center;
— documents for the presence of highly qualified teaching staff;
— documents for premises that meet all sanitary standards;
— documents to provide the learning process with everything necessary;
— information about the registration of a non-state educational institution.

What will the costs be?

It’s difficult to say a specific number, because... The cost of rent and employee wages differ significantly from region to region.

In order not to lose sight of anything, let’s summarize what they consist of:

1. Renting a premises may require additional repairs;
2. Purchase of equipment;
3. Staff salaries;
4. Advertising costs;

Some expenses can be reduced on salaries. For example, pay salaries based on the number of students.

Advertising costs may vary. Depends on the promotion methods. One working method is online advertising. It is not necessary to create your own website right away; it is enough to advertise on social media. networks, place an ad on forums, which is much cheaper at the initial stage than investing in a website.

How should you promote your training center?

The marketing development strategy is based on the chosen concept.

If you teach professions, then it is worth getting the support of employment centers that can refer you to you for retraining. Post advertisements on city forums.

For children's centers it is necessary to place advertisements on forums and magazines for mothers. In children's entertainment centers. He can even go through nearby houses and post an ad at the entrance.

Where to make money: 5 unique business ideas that will help you get rich! How to make money quickly on the eve of the holidays? Working methods from Anatomy of Business!

Denis Gevorkov, business coach and founder of the Gevorkov Training Center in Kaliningrad.

Description (abstract) How to become a famous business coach at the age of 30, open your own training center and advise owners of large companies? Denis Gevorkov knows the answer. He has been conducting business training in Kaliningrad and other regions of Russia for more than 8 years, and is happy to share with us the secrets of his success.

Main points of the interview:

• Type of activity: conducting business trainings, corporate training.
• Business location: Russia, Kaliningrad
• Occupation before starting a business: sales, personal consulting.
• Date of start of business activity: 2011
• Organizational and legal form of doing business: LLC
• Investment in the project: 10 thousand rubles
• Source of initial capital: cash
• Formula for success: You need as little euphoria and maximalism as possible, more common sense - then there will be more results! Step by step should be your motto.

Life path to vocation.

Good afternoon, Denis! Tell us how you became a business coach?

Hello! Already in my teens I became interested in psychology. For as long as I can remember, I have always liked communicating with people. At the age of 14 I began studying books on this topic, and at 18 I went to study in Moscow. There I met famous psychologists, analysts and business coaches, and learned a lot from them. The dry theory of the university program was boring to me, I did not see any practical use in it, it was much more interesting to study myself, learn something new in order to influence the lives of other people and my own.

I wanted to be among professionals, to participate in their work, and after 2.5 years of living in the capital, I began assisting business coaches. At the same time, he was successfully engaged in sales. So I gradually gained experience, my circle of acquaintances expanded, and I came to the point that I myself began to engage in private sales consulting.

So, before you opened your own business, you were involved in sales?

Yes, but my goal was never to convince a client to buy something. I myself, without any prompting, formed my own approach: understand a person and find out what he really needs, and then make an appropriate offer. This strategy turned out to be very effective, and it is what I still use today.

What prompted you to switch from personal consulting to training?

The point is not only that individual work with a person is very hard work. Group training provides more opportunities: both for my business (reaching an audience and scaling activities) and for program participants - this is useful contacts, an outside perspective, and live interaction, as a result of which a real skill is formed.

During a lesson at the Gevorkov Training Center

About how it all began.

How long have you been involved in business training?

In 2011, I returned to Kaliningrad and decided to open my own company: Gevorkov Training Center. We have been working for four years now, not only in our region, but also in Moscow, St. Petersburg, and other cities of Russia. We receive many requests from Kazakhstan.

What is the difference between your trainings and many others?

I rely on real practical experience, that is, I give only what I have personally tested and am convinced of the benefits of. I don't teach from books or information obtained from other trainers. If I have not experienced something myself, I will not invest it in my clients, even if I understand that the information I have may be useful to them.

In my work, I give my all and expect the same return, so before the training I hold meetings with each participant, where I clarify the client’s personal needs, his goals, the scale of activity and many other parameters. I also determine whether he needs training or not. If a person comes with an unclear understanding of his tasks, the knowledge gained will not give any result!

Even the most successful and well-proven technologies in most cases do not work, because a person’s personality may simply not perceive them. Despite the fact that I conduct group trainings, I always do personal diagnostics, because business is, first of all, about people, their ideas and personal qualities. What a person is like inside is how he builds his business. There are very few people who are able to take a method from a book and implement it, no matter what.

How it all began? How did you recruit the first group?

The first group consisted of those people who came to me for individual counseling. I simply offered them a different format of work, and they agreed. Teamwork, exchange of experience, feedback, the opportunity to see the mistakes and successes of other people - all these are the benefits of the training that they appreciated.

When I started, social networks were not yet so widespread, and I did not advertise. After the release of the first group, word of mouth began to work, and clients began to contact themselves.

Maybe you encountered some problems at the beginning of your activity?

There were no particular problems, since all this was preceded by a huge amount of preparation - I was engaged in individual consulting for 7 years, and life itself led me to this work. As a child, I was seriously ill for a long time, and these difficult circumstances greatly influenced my personality. I grew up very careful, observant, always trying to delve into the inner world of people, to understand them. Therefore, I have developed my own special approach to conducting trainings and consulting.

Problems usually arise with beginning coaches, of which there are a lot now. Having learned some information and undergone training, they begin to consider themselves “gurus” and begin to teach people according to invented schemes, touching on psychology and the like. The result of such trainings is deplorable - clients’ businesses collapse and problems begin.

Unfortunately, for many aspiring business coaches, their main motivation is to make big money as quickly as possible. Several months of active work, and then these people cannot be found. I've seen a lot of these guys! You will achieve much greater results if you work long and systematically, gaining experience, delving into what you are going to teach. You need to be a psychologist by life and by education.

You cannot enter this business and immediately reach unprecedented heights.

You cannot offer a client solutions that you have never tried yourself.

You can't answer a question if you don't actually know the answer.

Being a business coach is a very big responsibility to the client, because you influence the success of his business, his personal and psychological state, and ultimately, his entire life!

Group at the “Business Reformer” training

You know, I recently gave an interview for a television program, and the journalist asked me the following question: “Denis, did you become a business coach because it’s fashionable?” I was amazed by this question! Of course not!

Although I can say that conducting seminars and trainings has now really become a fashionable trend. In the past, the next step in life for businessmen was to become a politician. Nowadays a popular way is to teach others. But usually, in pursuit of the prestigious title of business coach, such people use the training model “I passed this, so I know!” They try to make other people like themselves. But you cannot use the same approach to everyone - all people have a different mindset, character... All this must be taken into account. You can drag a person to your level, but the question is, can he stay there? The statistics are very cruel. For example, in Moscow, out of 100 start-ups, only one “survives”! In the regions of Russia, the situation is a little better - out of 30 aspiring businessmen, only two remain afloat, one of whom was simply lucky, and the second really knew what he was doing.

Unfortunately, the business culture in Russia has not yet been formed. While in Europe business has existed for centuries, in our country it all started only in the 90s. Both the attitude towards clients and the style of doing business in our country is the same - “every man for himself.”

Read more about the trainings conducted by the center

Who is your target audience – aspiring entrepreneurs or established businessmen? Who are your trainings aimed at?

"Gevorkov Training Center" offers various programs, but if we talk about our favorite product - the two-month course "Business Reformer", then it is aimed at already established businessmen with experience in running their own business for three years or more, as well as those who works as managers in large companies.

The average age of clients is 30-35 years, the period of business is from 5 to 7 years, the level of business is from small to medium (turnover from 3 to 60 million rubles per year). Owners of large businesses send their managers for training.

Of course, we also work with start-ups, but this is not our main profile; time is too precious a resource. We hire only those who really want and are ready to go into business, and not just dream about it. We also conduct corporate trainings to increase sales levels, on team building and negotiations. We don’t just train people, but give them effective tools for developing companies: our center deals with analytics, as well as creating business plans... In general, the range of activities is very wide.

The most popular, of course, is our active training “Business Reformer”.

What do you teach your clients?

At “Business Reformer” we don’t just teach how to increase sales and earn more. This is a clear step-by-step system, by working through which a person is able to reform his business and take it to a new level:

1. Working with the personal qualities of a manager. We identify basic behavior patterns, approaches to business and their reasons. We determine which of them help development and which hinder.
2. Workshop. We identify unprofitable contexts and perform practical exercises that help you look at yourself and your business from the outside. Let's analyze the current state.
3. We identify business potential. Let's look at how liquid the internal organization of the business is.
4. We analyze business process management. We identify possibilities for their modernization.
5. We identify the main problems in development. Let's find out their reasons.
6. We are starting to reform our business together. We are building a management position.

According to statistics, after three years of existence, almost all types of business experience a long period of stagnation, during which there is no development. In such cases, most managers are not trying to reach the maximum and correct the situation, but want to enter other markets. But this path is almost always fraught with a huge loss of finances. It’s better to sit down and understand the problems, change your approach, methods, strategy, goals - this is what we do at Business Reformer.

What is a typical lesson like?

The training session is structured as follows: 30% – informational component, 30% studying the material at the board, practice; 30% – work in groups; 10% – doing exercises. This is basic training, but if I am invited to a company, I first conduct a preliminary diagnosis and build a lesson plan based on the needs of a specific group of people.

Training manual developed by Denis Gevorkov

On-line training is a new vector of development

You offer participation in on-line trainings. What is needed for this and is this proposal popular?

Yes, on-line trainings are very popular with us! This usually happens as follows: a person gets acquainted with the training program on the websites http://reformator.biz/ or centr-gevorkova.com, contacts me via Skype, and then I conduct a diagnosis. I look to see if the person’s tasks coincide with what I can give him, whether he is ready for training, etc. If everything is in order, then the client makes a payment and registers on our internal social network. By the way, online training is cheaper - only 40 thousand rubles for the entire course.

This is our special workspace, created on the basis of the Bitrix 24 platform. It provides 24/7 support for our program participants. In it, everyone has the opportunity to create their own personal account, in which they can store their own information, for example, the company’s development strategy, which allows them to work on it together with other participants. Also, after each lesson, we post training materials, photos and videos of trainings there so that a person can work independently. In this social network we have the opportunity to give individual tasks and track their implementation. Clients can correspond with each other and discuss common topics on the forum. There is even room there for their personal advertising. Also, anyone can message me at any time. In general, everything is stored in one place, and even after completing the training, our clients still have access to it.

How many students are there usually in a group?

30-35 people is the optimal number. We do not recruit more than 40 students, since in this case it will be very difficult to give them a guaranteed result. If the group is small - say, 20 people, then in the third week they already know each other so well that they become uninterested in exchanging experiences, but this is an important part of learning!

Working at the board during the “Business Reformer” training

Do you provide individual consultations?

Yes, I continue to engage in individual consulting, both on personal growth and on building a business. It can be held either in the form of personal meetings or online via Skype.

What the cost of studying?

Active training “Business reformer” costs 50 thousand rubles, and if the training is carried out via on-line broadcast, then 40 thousand rubles. This includes 16 training sessions with a total duration of 64 hours. After completing the training, the client has access to his personal account and can address any questions for a year or even longer; we monitor the success of graduates! We also provide video recordings of classes and a complete set of training materials.

Do you work alone or do you have your own team?

My team consists of several assistants. All of them were also trained by me. These are people who have real experience in management, some are business owners.

My main assistant is a girl who has enormous experience as a manager in six large companies, and she, along with me, conducts some corporate trainings. Also, assistants are indispensable when organizing and broadcasting “Business Reformer” classes on-line.

Why training and not a book or video?

Today, store shelves are simply “filled with” literature about business, sales... There is a lot of comprehensive information on the Internet. Why do people come to you?

80% of those who completed the “Business Reformer” course have real positive results in their business. This is a very high result!

People come to us to understand themselves, to achieve competent self-realization, to develop their capabilities, to reorganize their thinking and business, and to build skills. There really is a sea of ​​information, and you can simply drown in it.

There are two completely different concepts: “knowledge” and “information”. A book is good, but it just informs! Very few people can turn the truth written in a book into a skill - and these are those who already have extensive experience and are ready for this.

Most people in Russia are “Tomorrow Men” (the antipode of the American “Superman”) - they have known everything for a long time, but for some reason they don’t do it. Either there are some things to do, or there is no opportunity... The excuses are sometimes very beautiful, but one thing is missing - the result. What can be implemented in a month or a month and a half takes years. People are afraid to reach a new level. They want to have money, but few of them actually intend to earn money. It’s the same with books - many people read them simply for the sake of a positive emotion, to “check a box”: I did something, I did well...

The “Business Reformer” program is a constant monitoring of a person’s successes, resource support, it is the development of skills, and not just the presentation of information. The client is forced to change and do something, otherwise we are not on our way!

Is there competition in this type of business in your city?

The very concept of “competition” is highly controversial. It is much better to cooperate with those who are also responsible for their business. Of course, there are people in Kaliningrad who conduct training, but this is not competition. In fact, every trainer always has “his” client. There are guys who are trying to dump prices, lowering prices and thinking of attracting customers. I never reduce prices or offer promotions or discounts, but there are more clients. Why? The cost of training is reasonable. Everything I say can be verified, and sometimes I even make clients do it!

Organization of a training center: the technical side of the issue

What was your starting capital?

Since we are talking about selling a service, all you need is to register a company and open a bank account. All this will cost 10 thousand rubles. At first, an office is not needed at all, and training rooms can be rented for a few hours with an advance payment made by the participants. You can completely do without paid advertising - promote through social networks.

In fact, start-up capital is not needed here - I started just like that, with 10 thousand rubles.

How is everything done legally? What tax system did you choose?

“Gevorkov Training Center” today is an LLC. At the moment we use a simplified system and pay 6%. As the company expands, we will review the taxation system.

Do you need to obtain any license or permit for educational activities in your case?

How will people find out about your trainings? Do you provide any advertising?

To undergo training, a person must be imbued with trust and feel the person with whom he is going to go for training. Personal contact is very important here. I've never been into advertising campaigns. I give interviews, communicate with people - this is also a kind of advertising. I also work with agent companies that organize various events and invite me, receiving a percentage of it. The main flow of clients comes from reviews of colleagues, friends and acquaintances, partners.

My assistant insists that we need to think even more about attracting clients. We are now starting to focus on selling on-line trainings on our website reformator.biz, with plans to release videos, conduct webinars, and even a small online magazine. Next year we want to increase the number of free open master classes.

How NOT to start

Are there any features in this type of business that distinguish it from others?

Clearly, training people requires a high level of personal responsibility and competence. You need knowledge of pedagogy and psychology, you need a clear program and an understanding of what result the client should receive at the end of the course. It is necessary to be aware of the criteria for the quality of work. It is also impossible to conduct business training without having real experience in managing and organizing activities. It is necessary to constantly monitor your own experience, test methods, improve them and improve them!

Now our type of business is going through, I would say, a certain period of heyday of quackery. People come into this field of activity who simply want to make money by reading books and vaguely broadcasting other people’s thoughts, ideas and behavior patterns.

Before you start, look into yourself - is this really your calling? Do you have something that you can give to others? You should have a plan for your business a year and a half in advance. After all, how do many guys start? They have a circle of people who love and respect them, and in the first months they successfully conduct trainings for their acquaintances and friends... But now everyone has already been trained and the question arises - what to do next? Many people end up here without ever learning how to work with the “cold” market.

Operating by purchasing a franchise of a large training company is also a controversial path. This is how you often end up with cliched, incompetent, untested business coaches who broadcast someone else’s ready-made program.

Secrets of success and plans for the future

What do you think is the secret of your success?

I think that I am attentive to people, and also have perseverance and patience. In general, I would like to warn you that in this profession it is very easy to burn out emotionally and physically. Therefore, you need to take care of yourself, follow a regime, play sports - live correctly.

What do you see as the positive and negative aspects of running your business?

The advantage is that you manage your life yourself - your resources, opportunities, time... A real businessman is constantly developing, analyzing himself, gaining invaluable experience... Essentially, business is a person’s communication with himself through action, his self-realization. Owning your own business is not only about accounting, diagrams, papers and goods!

The disadvantages are that you cannot shift responsibility to anyone and you need to go through your own “thorny path” - but for some this is a plus, it all depends on the person’s attitude to the business he is doing.

* The calculations use average data for Russia

Starting investments:

Revenue:

Net profit:

Payback period:

Training centers are a popular business area, the potential of which is only just being revealed in Russia and in which free and profitable niches can be found. What is needed to open an educational center?

The rapid development of business in the segment of training and educational centers is a global trend. The concept of lifelong learning makes people use the services of training centers throughout their lives - from pre-school education to retirement age. Modern educational platforms make possible a minimum entry threshold and ensure good profitability of this business.

What is a modern training center

A modern training center is a complex business. Let's consider the main directions of its activities.

If 10-15 years ago a training center was a specialized training organization engaged in training students in any activity or several related areas of activity, now the training center is, in fact, a training and consulting company.

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The modern learning process can be both group and individual. The individual training process is closer to the provision of consulting services, where experts provide training in accordance with the specific objectives of the client. Also, the process of group training becomes closer to individual training, since the training program changes flexibly in accordance with the wishes and objectives of the students. Training programs, in this case, become aimed at solving certain practical problems; there are many of them, each of them specifically expresses the requirements of a certain group of clients.

Another difference of a modern training center is that its clients are not only individual students, but business structures that want to improve the professional training of their employees in any area. Such work, when the client of the training center is a business, is called the B2B segment (business to business) and is currently the main driving force of the entire training industry, since if an individual student pays for his training on his own and, accordingly, has limited financial resources, then the business has much fewer such restrictions.

It should also be noted that training centers have already become not just additional education, but a constant companion of any professional. The rapid development of scientific and technological progress and the accumulation of knowledge throughout the world does not allow a professional to keep abreast of all modern trends. On the other hand, the pace of modern life does not leave time for independent development; it is much easier to take short-term training courses and get the best set of knowledge in the profession, which has already been chosen by professional teachers, based on world experience and the best practices used.

Another trend that determines the rapid development of training centers in the modern period is the constant change in the most popular and relevant professions and areas of activity. Many professions that were in demand 10-15 years ago are losing their relevance or are being supplemented with new functions that were previously unusual for them.

The simplest example is the accounting profession. Previously, this was a specialist in accounting, but now the accounting profession is inseparable from computer technology - this includes the use of reference and legal systems, specialized accounting programs, reporting programs and data exchange tools. Software is taking over and automating more and more accounting functions, but is forcing accountants to increasingly become software specialists. And there are thousands of such professions with similar trends. All these specialists need constant professional training at training centers.

Forms of organizing the work of the training center

At the moment, there are two main forms of organizing the educational process. This is online and offline training. The choice of this form, or rather, which form will prevail in the activities of the training center, largely determines its organization and operating principles.

Online learning (in English online or e-learning) is distance learning, when learning is carried out using the Internet in real time using conferencing programs or the listener watches already recorded video material.

Offline training is a classic type of training, when the student is trained in a classroom, usually as part of a group, and the trainer or teacher directly interacts with the students.

Let's consider what are the advantages of one and the other form of training.

Advantages of online training for a training center:

1. First of all, it saves costs on the maintenance and equipment of training premises.

The first advantage leads to the second advantage: prices for online training can be lower due to cost savings, meaning more people will be able to take advantage of your training programs.

Using an online learning model, your training center can attract students from all over the country and even the world, significantly expanding its audience and, accordingly, its financial flows without significantly increasing costs.

A comfortable learning environment for students who can study in a convenient place and time also helps to increase the audience of your courses and increase your profits.

But there are almost no benefits for the training center from conducting direct, offline training. The costs are higher, the audience that can be attracted is smaller. But there are a number of nuances. It is more difficult for people of a higher age category to study online. This occurs both due to the prevailing psychological attitude towards direct learning, and to the lack of experience and knowledge when working with a computer. It should also be taken into account that intermediate testing of knowledge is difficult to conduct online, especially final tests, based on the results of which a certificate of completion of the courses is issued. Of course, such a document can be provided to everyone who paid for the course, but this will significantly reduce the value of taking your courses in the eyes of students. One should not discount the fact that direct teaching provides better contact with the lecturer.

And finally, it should be taken into account that training courses provide students with the opportunity to acquire new contacts that are potentially useful in business terms, which is an important incentive for many students to take offline courses.

Ready ideas for your business

Thus, it is advisable to combine the advantages of online and offline training, combining these forms of training in such a way that your training center receives maximum profit.

The most profitable areas of study for a training center

The choice of direction for training is very important for the success of the created training center. It should be noted that you can teach anything - from manicure techniques to working in the cryptocurrency market. Of course, you, as the organizer of a training center, do not need to understand all the areas yourself. Your main task is to organize a business. Finding the best trainers or teachers, especially since you can offer part-time work, not full-time, is not difficult.

As for Russia, the market for additional education is estimated at more than 100 billion rubles. Almost seven million citizens of the Russian Federation are taking additional education courses.

According to market participants, the most popular courses are those lasting up to one month.

The entire market of additional education in Russia can be divided into two large parts: additional education for children and adolescents, and additional vocational education.

Ready ideas for your business

With additional education for children, everything is simple. The centers that prepare for the Unified State Exam (USE) are in greatest demand among training centers. This is understandable, since without special preparation for the Unified State Exam it is very difficult to score enough points to enter a higher educational institution. In second place in demand for children and adolescents are various language courses, especially English courses, which is due to the traditionally low level of its teaching in regular secondary schools. Next come art and sports education. The areas of additional art education are especially diverse. Both classical drawing courses and modern areas, such as photography or acting, are popular there.

Determining the list of the most popular courses for additional professional education is much more difficult; their list is too extensive. The majority of students in this segment (about 44%) updated their knowledge of a profession previously acquired in the higher or secondary education system. The students of these courses were professionals actively working in their main specialty, for example, accountants, auditors, lawyers. Courses aimed at training and additional training of education and health workers are in great demand.

Considering the industrial nature of the most popular areas of activity of the training center, we can note that the leading sector here is mining, which is associated, on the one hand, with the rapid technological development of the industry, and with the presence in this industry of sufficient financial resources, which, according to statistics, made it possible to involve almost every third of their employees in the field of additional education.

It is worth paying attention to such areas of additional education as Internet marketing, graphic design, logistics and corporate management, that is, those areas in which higher education does not keep up with modern development trends.

Speaking about additional professional education, one cannot fail to mention the concept of lifelong education, which is very popular in developed countries. In short, this concept provides for education “not for life, but throughout life.” According to this indicator, Russia lags significantly behind developed countries. In the Russian Federation, no more than 20% of workers participate in the process of continuous education; in the countries of the European Union this figure is twice as high. Thus, the potential for the development of additional professional education is enormous; the market should grow at least twice.

Ready ideas for your business

Therefore, let’s consider what trends exist in the market of additional professional education in developed countries, since the trends that exist there will soon be in demand in our country, we need to prepare for this in order to occupy our niche in advance.

First of all, these are courses related to business administration and management activities. For example, these include courses aimed at developing analytical skills, tools for making decisions in difficult situations, training to increase productivity and manage your own time. Training centers specializing in developing management and leadership skills for women are developing very quickly. In Russia, this area is poorly developed; gender in education in our country, as a rule, is not welcomed, but it is a global trend. It is worth taking a closer look at this direction.

Professional courses in cooking, psychological development and repair are very popular abroad.

So which direction should you choose as more profitable? There is no exact answer to this question. You cannot choose the specialization of a training center based on which areas are most in demand now - by the time you enter the market, you will have to compete for clients with training centers that will already have a strong reputation in this segment. Choose those areas of specialization of the training center that either allow students to retrain and get a more modern specialty, or earn more money in their specialty. Well, and, of course, fill your leisure time. Cooking courses are especially popular these days.

Legal aspects of creating a training center: licenses, certificates, permits

Let's start with the most important point - do you need a license for a training center? This is a complex issue from a legal point of view. In practice, this area of ​​business is regulated by the federal law “On Education in the Russian Federation” dated December 29, 2012 N 273-FZ and the federal law “On licensing of certain types of activities” dated May 4, 2011 N 99-FZ. Don't look at the fact that the laws were adopted a long time ago. Every year they contain additions and clarifications; the practice of their application, due to the ambiguity of the wording, is quite complex. Without going into legal complications, we will answer this question simply.

A license is required for a training center. The exception is the case when teaching is conducted by an individual entrepreneur personally. He has no right to hire employees. As a rule, this is a tutoring activity. But the format of the training center that we are talking about in this article is different - we assume the creation of a training center with several teachers working on a permanent basis and several training programs. In this case, a license is required.

Of course, there are “legal” options to circumvent this law. One of them includes, for example, a scheme according to which each tutor enters into a separate agreement with students, and the training center enters into an agreement with each tutor or teacher for the rental of premises. The option is ambiguous from a legal point of view. We strongly do not recommend using this option without consulting with a qualified attorney in your area, as the actions of regulatory authorities may be completely different.

Therefore, we will consider what is needed to obtain a license for a training center. It all starts with choosing the organizational form of the training center. According to the law, these can be educational organizations and organizations providing training. Educational organizations are non-profit organizations (ANO, NOCHU, CHUDO and others). Organizations providing training are legal entities or individual entrepreneurs, including those with employees. We will choose the second option, since we are still going to carry out commercial activities, and the requirements for obtaining a license are lower.

Obtaining a license for an organization providing training is not particularly difficult. We will not dwell on this in detail, in general the scheme is as follows: obtaining an opinion from Rospotrebnadzor and the license itself from the Department of Education. Naturally, to obtain these documents, simply applications are not enough; a fairly large list of documents is also attached to them. You can obtain this list from employees of these bodies. The fee for obtaining a license is 7,500 rubles. Make sure to obtain this list in advance, as there are special requirements for premises for different types of training centers. For example, a children's training center must have at least three toilets: for boys, girls and for staff. And this cannot be organized in every room, so be careful.

If you do not want to go through this entire procedure yourself, then specialized organizations will help you. The period for obtaining such a license takes about three months, the cost of the service is from 30 thousand rubles.

There are some difficulties in choosing the OKVED code. The main code will be OKVED section P “Education”. But choosing a subsection can be difficult. It all depends on many factors: the duration of the courses, the form of organization, the type of services provided. In this matter, we strongly recommend that you consult Rosstat or Rosstandart in your region, or contact the appropriate law firm for advice. Various regulatory authorities may have complaints on this issue, so it is better to clarify all the nuances in advance.

Investments, profits and financial performance of the training center

Let us immediately determine that the issue of investment and profitability of a training center depends on many factors. If you plan to start with online courses and teach them yourself, then the investment will be from 50 thousand rubles. All you need to do is purchase a computer with Internet access, register an individual entrepreneur and spend a certain amount on advertising. Advertising on social networks will work best in this case. Preferably on Facebook. But it all depends on the focus of your courses. For example, Instagram would work better for cooking courses.

If your activity is related to offline learning, then first of all, you need premises that meet certain requirements for educational institutions. The cost of renting such a room may not be very high, since its area can be from 25-30 square meters. Repairs may be needed, but this is all individual.

Another significant expense item may be the purchase of office and computer equipment, a projector and other equipment necessary for the educational process. If your courses are related to computers and you need to equip each training place with them, then the cost of this can range from 300 thousand rubles for ten training places. In rounded terms, if we rent a room, it does not require significant repairs, and we equip each training place with a computer, then the cost of organizing such a center, including furniture, will be from 600 thousand rubles. It is also necessary to provide a few months' operating reserve to pay rent and wages until you reach operating breakeven. The total cost of opening an offline training center will be from 1 million rubles.

As for expenses, the main part will be the salaries of teachers or experts who will conduct training. Profit will directly depend on the number of students in your courses and the number of teachers. Let's give an example. Suppose you organized an offline training center with three teachers, that is, for three programs. The duration of training is one month for all programs. The average number of listeners per program is 10 people. The cost of the course is 8 thousand rubles. Thus, your revenue will be about 240 thousand rubles. Expenses, taking into account rent, wages, taxes and advertising, will amount to about 180 thousand rubles. In total, your income will be about 60 thousand rubles per month.

As for online courses, with minimal investment and high-quality, in-demand course areas, we can get more than 50 people on the course. The profit from the course can be more than hundreds of thousands of rubles.

The payback period for a training center is on average about one year.

There are also less obvious ways to monetize online training centers. For example, you can earn money by providing completely free training. The model looks like this. Russian partners of Coursera provide their training courses for free, but charge a fee for passing certification and obtaining a certificate. Having prepared a small number of courses in Russian and spending about $2 million on their preparation, the Russian division of Coursera received annual revenue of about $3 million. That is, it recouped its costs in less than a year. But these courses can bring profit for years.

Marketing and promotion of the training center

Here are a few basic rules that must be followed when promoting an educational or training center.

Strive to sell your products to as wide an audience as possible: companies, children, their parents, students. For example, if we are talking about a children's center, then if you do not present your course to parents in a favorable manner, you will not acquire a client, and if you do not captivate the child in the first lesson, then he will not come again.

The main promotion channel for a training center is virality, that is, a method of advertising when information is transmitted by the users themselves, in other words, “word of mouth”.

Make upsells. Suppose, for those who have completed the initial course, offer a more expensive advanced one, and then an expert one.

Use social networks for promotion. They make it easy for users to share the information they like. Post on the pages of your training center not news and advertising information, but specific cases and solutions, let readers on social networks see the potential of your courses.

Constantly receive feedback from your listeners. This will not only allow you to make your courses increasingly useful and effective, but will also increase customer loyalty. Be sure to ask trainees to review their courses on your website or social media page.

Franchise and online platforms for a training center

Even if you are planning to open an offline training center, you need to add an online component to its program in order to expand the audience and attract new clients. Modern special platforms allow you to do this easily and with almost no investment.

For a small fee, you will not only get all the tools you need to conduct online training, but also the ability to receive payment and make upsells. Many sites have a free period for conducting several online seminars. You can easily and without investment evaluate the effectiveness of this form of training.

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Is it possible today to find a free niche in the training business in which you can earn a stable income? The answer is “yes”! And for this it is not necessary to invest millions; 80 thousand rubles is enough.

Today, the word “training” has begun to be heard in the information space so often that it seems to have already turned into white noise. Psychological training, business training, motivation training, sales training, personal growth, lead generation, team building, creativity - how many other different trainings have you heard or attended personally? It would seem that it is almost impossible to find a free niche for starting your own business through trainings - supposedly “author’s” methods wander from coach to coach, and all topics have been covered a long time ago. But it seems so only upon superficial examination.

Trainings in which the coach is not the main thing

As you know, the abundance of competitors in the market inevitably leads to the fact that the cost of the product ultimately decreases. Moreover, you and I live in an era when any information can be found and “absorbed” for free - if there is a desire. Sooner or later, most consumers will understand that for 90% of knowledge there is no need to pay in principle, and that what is served under the sauce of uniqueness and author's exclusivity is just mashed potatoes made from common free potatoes.

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Another thing is personalized, individual information. The demand for it will never dry up. What is meant by personalized information? Imagine such training. 5 different personalities come to your training center at the same time. One of them is a 45-year-old woman who is in a state of midlife crisis. The relationship with her husband has reached a dead end, there is a career ceiling at work, and there are two children and elderly parents on her neck. The second client is a young man 25-27 years old who wants to open his own online store selling sports equipment, but does not know what strategy to choose for a startup. The third person is a man of about 55 years old, the head of his company, who wants to find new ways to unite his unexpectedly quarreling work team. Let's add to our contingent, for example, a young elegant lady, a fashion designer who has lost her inspiration somewhere, and another girl, a call center operator, whose boss urgently instructed her to increase sales 10 times. Now imagine that each client from this group was satisfied with the training and went home, if not with a ready-made solution to their problem, then at least with an answer to several questions that concern them or a plan of action. I can't believe it, don't I?

No matter how cliché it may sound, the whole secret is that all the right answers lie within ourselves. Even more, the role of a consultant or trainer is not only overrated, it is secondary. We can say that the best coach or psychologist is not so much the one who gives a lot of valuable advice, but the one who knows how to direct the client’s thoughts, reasoning and conclusions in the direction in which he himself will find the correct and suitable solutions for him personally. Moreover, for this he does not have to be at the same time a specialist in family relations, a guru in the field of fashion design, or have experience in cold sales. It is enough for him to know effective tools... to find answers to questions. Here we move on to the description of a new unique training methodology, the potential of which has largely not yet been revealed.

A technique that suits any request

Solving the question of how to increase the efficiency of the process of “searching for answers in oneself,” the company “1000 Ideas” developed a methodology of psychological sets of tips for various requests - problems of a family nature, self-development and self-knowledge, professional growth, opening and building a business, money and motivation, interpersonal relationships, building relationships in a team, promoting goods and services, developing creativity and many other topics. These universal sets were called psychological cards (not to be confused with fortune telling, tarot, etc.).

“How many maps did it take to create so that they could answer all the questions and solve all the problems?” - you ask. “Maybe the authors of the method opened their own file cabinet or created a new Internet?” Vice versa! The task was precisely not to create a new “Internet”. You will be surprised, but only 3 decks of 78 cards each were created. Despite such a seemingly insignificant volume, colossal work was done. The main work consisted in generalizing the “world experience”: fairy tales of various peoples of the world, mythology, repeating plots of classical works and all those patterns of behavior that lie in our unconscious nature. All professions, personality types and social roles with their inherent characteristics and traits were combined into basic archetypal characters, all options for action - into archetypal paths and strategies of action.

The specialists of the “1000 Ideas” company, being practicing medical psychologists, tried to make sure that each card gave the client a whole stream of associations with his own life and facilitated a quick search for answers to personal problems. Each card is a unique strategy, presented simultaneously in the form of textual advice, images, phraseological units, leading questions, techniques and techniques, and united by a common thought. Psychological maps turned out to be such a versatile tool for counseling and solving problems that the authors of the methodology developed more than 300 exercises for various requests, helping to achieve results in the shortest possible time, and the methodology itself became widespread throughout the country and abroad. Today, the geography of official partners of “1000 Ideas” already includes 22 cities in Russia and the CIS.

The coach's net profit is more than 100 thousand rubles.

The most important difference between a training business on psychological maps is the ability to start on your own, in an extremely short time (up to 1 month), with minimal investments of around 80 thousand rubles and with a powerful competitive advantage in your hands. 60 thousand rubles will be spent on teaching the methodology, and about 20 thousand more - on the purchase of the psychological cards themselves. The training takes place over eight days, six of which are devoted to mastering the methodology and two to creating and promoting your own business. Anyone who wants to start their own training business has two options - work as an independent consultant or open their own training center. Ready-made business plans are provided for both options. In the first case, upon achieving the sales plan, the entrepreneur can count on a net profit of about 125 thousand rubles, in the second - about 234-250 thousand rubles. If we are talking about independent consulting without creating a training center and hiring staff, the payback period is minimal and amounts to 1-2 months.

In both cases, the income part includes conducting group trainings, individual consultations (online and offline format), as well as the sale of psychological maps themselves to clients. Thanks to the implementation of psychological maps, business profitability increases significantly. Moreover, there is no need to sell cards to consultants - clients themselves ask for cards when they see the result. Naturally, official partners who have completed the “1000 Ideas” training course purchase cards at a discount. Another advantage is that consultants can provide their services to an unlimited number of clients, regardless of their location. For this purpose, the company has developed a special online service that allows you to work with electronic versions of psychological cards.

The expenditure portion of the main period of work consists of the costs of renting office space or a hall, purchasing psychological cards and consumables. According to the company’s experience, renting a suitable office for trainings costs between 8-12 thousand rubles per month. The most effective advertising tools are social networks and e-mail marketing. At the first stages, advertising costs for the activities of an independent consultant will not exceed 10 thousand rubles. The number of cards purchased will depend on the number of trainings conducted, while consumables only imply the purchase of office supplies, as well as sweets and drinks for coffee breaks. The advantage is that the company is directly interested in the success of its partners and the popularization of the methodology, and therefore they are provided with free centralized support.

Features of business: advantages and pitfalls

Of course, the main advantage of the training business with psychological maps is the breadth of application of the methodology. Partners of the “1000 Ideas” company use psychological maps in combination with their own knowledge and skills, adapting and improving the methodology for working with children, conducting fairy tale therapy, psychological consultations for women, aromatherapy, training for senior management, HR specialists, and sales specialists , marketers. Most of the company's partners, having mastered the technique of working with cards, create their own exercises to suit the requests of their clients. The peculiarity of working with cards is that no matter who the client is, seeing such an unusual and fascinating tool as psychological cards, he will be 100% involved in the work. This advantage, firstly, allows you to reduce the trainer’s “nervousness”, since the audience’s attention switches from him to the cards, and secondly, it forces the audience to work much more actively, giving live feedback. As a rule, all trainings with psychological maps are a productive dialogue between all participants.

Ready ideas for your business

Another advantage of consultations using psychological maps is the absence of legal barriers. You can start this business without licenses and even without the education of a psychologist. At the official level, there are no clear boundaries for psychological and consulting services, so many individuals register such businesses either as household services or according to OKVED codes related to consulting services for business. For example, 70.22 “Consulting on business and management issues,” 82.99 “Activities to provide other support services for business, not included in other groups.” In the case of registration as medical services (for medical psychologists), a license from the Ministry of Health and a medical education of a psychologist are required. The most convenient organizational and legal form of business is an individual entrepreneur, the tax rate is simplified (6% of income).

Of course, like any business, there are pitfalls. Consulting services are characterized by a high degree of uncertainty for the client, who cannot adequately evaluate the service before receiving it. In this regard, the need to collect a large number of attributes of “trust” increases significantly: certificates and diplomas, evidence of participation in various specialized events, and most importantly, a large number of positive reviews. Constant feedback from the client and maintaining a dialogue on social networks are required. Sometimes difficulties in relationships arise due to traditional attitudes, when the client thinks that “a service is when something is done for me, but definitely without my participation, which helps me save time or health.” In addition, there is also seasonality in psychological services with the greatest decline in the summer. Minimizing risks in this case involves holding the largest and most expensive events in the summer, the audience for which is pre-formed in the spring.

Ready ideas for your business

In any case, trainings and consultations with psychological maps have several undeniable benefits compared to conventional ones. Firstly, the technique is just being mastered, so there is no competition in the market. Secondly, it not only produces results, it is competitive. A person who has attended a training once, as a rule, either recommends it to his friends or purchases psychological cards for himself or as a gift to friends. Thirdly, this technique is understandable. Unlike most techniques, it does not operate with an array of Latin names alien to a person, but communicates with him in a language of associations, comparisons and metaphors that he understands and quickly wins him over. Finally, fourthly, the technique itself is perceived as a tool for everyday use. Having tried it in action, people trust it, which sets it apart from its competitors. Most users of psychological cards perceive them as a set of universal tips and purchase several sets for use at home and at work. And client trust, as we know, is an expensive thing.

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The larger the company, the more funds it can afford for the development of employees, so this type of business, such as training, is designed specifically for this contingent.

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In addition, there are also private trainings when management invites specialists to improve the skills of their employees: managers, financiers, HR workers or people involved in advertising.

Business training can teach:

• personal growth;
• increasing sales;
• consulting;
• effective management of employees;
• financial planning;
• project management;
• enterprise management;
• ability to conclude contracts, etc.;

There are a huge number of trainings. You can buy an original method or purchase a franchise-type option that offers ready-made materials for holding such events.

Search for clients

Who needs training and where to get clients:

• sales managers;
• senior and middle managers;
• network workers for coordinated work and achieving maximum results;
• individual entrepreneurs who have little work experience and do not know how to effectively manage people;

Most often, clients are sought among large companies that spare no expense for the personal growth of employees. You can present your company at exhibitions or various business events held in major cities. Experienced psychologists and economists with extensive experience who know how to find an approach to a client and offer their services are suitable for establishing contacts.

Often, the leading specialists are psychologists and financiers, former management personnel, as well as consultants who have worked for many years in large businesses, often associated with foreign companies.

For example, a ready-made set of marketing lessons includes the following topics:

1. Search for various ideas for business development.
2. Carrying out promotions and original marketing campaigns.
3. Developing the creativity of managers and practicing quick sales skills in a specific business.
4. Assessment and selection of personnel when hiring.

In fact, all developments are individual and unique, so it doesn’t matter what type of business training the owner prefers, the author’s methodology or ready-made material, it all depends on his skills in this type of service and the personnel he will hire for the work.

You should not hire young, inexperienced employees, since any training includes training with people of different levels and ages. And it will be quite unpleasant if the consultant “gets into trouble” because he has no experience in business.

Profitable or not?

So, when the choice of company format has been made, you can calculate a business plan and find out whether it will be profitable to maintain such a business at all, and how long it will take for it to fully pay off.

So, premises for rent: from 500 rubles per square meter per month and more, it all depends on its area and location. For a company of this level, it is necessary to have several halls, therefore, as mentioned above, business trips are the most acceptable option.

If you decide to rent a room, the office should be located in the city center, close to a highway or public transport, so that any client can easily find a place to study. The building itself should be presentable, and it is best to renovate the inside.

The furniture can be simple, but preferably new, then the room will look decent. It is best if there is wi-fi in the office, since the connection will cost more, and many people do not use a laptop, preferring a tablet.

Equipment or what you will need to conduct business training:

• computers;
• projectors;
• video cameras;
• flipcharts;
• printers and copiers;
• related literature and other materials;

Naturally, you will need furniture if it is not rented out along with the office. In addition, you should not forget about the salaries of specialists, because an experienced business coach will agree to work for no less than 25 thousand rubles, or even more. You can, of course, choose freelancers for this role, but you need to check their level of training before releasing them to such events.

Since training can be qualified as educational services, licensing is required. If you purchase a package of documents for a franchise type, then most likely a general license for this type of activity has already been obtained.

Calculation of costs and payback of this business

The costs will be quite large, especially when opening your own office and hiring qualified personnel, but the return will also be quite large, because the agency can conduct from 30 to 50 classes per month and receive a corresponding income.

On average, payback occurs in 7-9 months, or even in a year and a half. Therefore, you should be patient, because although this type of business is in demand, it all depends on the solvency of clients.

However, this applies more to large cities; opening this type of business in the provinces is unprofitable. The best way to earn money is as an intermediary between large companies and their organizations that want to conduct some kind of training right in the workplace.

You need to invite practicing trainers who have 7 or more years of experience. Only those who have personally experienced the effectiveness of the training he offers can teach managers or staff something.

Don't forget about advertising and reviews

It is very important to advertise your business on the Internet, because this will help you find potential clients and grow your company much faster.

To do this, you will have to not only create your own website or page on the Internet, but also regularly post the necessary information in a brief thesis form, so that clients can see that the project is not just another “duck”, but actually working and bringing benefits.

If the training is not well-developed, there is a lot of water in it and very little sense, then naturally the organization that ordered it will be dissatisfied. Any training must produce results, otherwise “negative fame” will quickly spread to the company.

If you couldn’t find good trainers and speakers, it’s better to purchase a ready-made methodology and work with the already stated methods, at least there shouldn’t be any complaints here, everything will work.

Beginner mistakes:

• registering a company without collecting a preliminary customer base;
• lack of methodology and trainers;
• expecting big profits right away;
• reluctance to work for several years under a very strict schedule;
• template and same type of classes;
• there is no individual approach to each client;

In fact, everyone’s mistakes are different, but a lot depends on the project organizer himself. He should know that all the shortcomings indicate a poorly thought out concept and an imperfect business plan. Before you start anything, you need to learn something yourself.

We must also not forget that any training is good not only due to its theoretical, but also practical components, focused on the type of business with which the trainer will be involved.

Advantages and disadvantages of opening

The advantage of opening a center is that by inviting experienced lecturers you can quickly gain momentum and recoup costs.

However, such businesses are in demand in cities with a population of over a million; they will not be in demand in the provinces. There you can act as an intermediary, offering on-site seminars and classes at the organization’s premises.

There are also disadvantages of such a center:

1. For a stationary one, you need premises, equipment, as well as highly qualified specialists who will require good wages.
2. It is necessary to create a database of clients who will be invited to conduct training.
3. You need to maintain the level of qualifications of your employees, which will also require additional costs.

At this stage, it will be more profitable to create a business center as a franchise. By purchasing ready-made products and choosing a travel type of income. This means that the company must invite the center’s employees to conduct classes on site. Or trainings can be carried out in a hotel or restaurant, renting halls that are already equipped with everything necessary by the hour.