Breeding LPH. How to look for sponsors for starting a business Find sponsors for livestock breeding where to turn

The request “we are looking for sponsors” is relevant for any start-up and developing business. Modern technologies have made available many convenient options for attracting investment into a company, but at the same time they have increased competition. Everyone is looking for sponsors, but only a small part of startups manage to actually attract investors. We tell you how to interest sponsors in your project and build productive relationships with them.

Where to find a sponsor for a business

Finding a sponsor to start a business is a very difficult task. It is difficult to convince someone to invest money in a project that is just starting up: it is not known whether the investment will pay off. No one wants to suffer losses, even those who, in the opinion of others, can afford it. The market is crowded with ambitious young entrepreneurs, confident that their company will take off and make them rich after a few months of work.

In reality, everything is much more complicated. Most new projects are closed, and the overwhelming majority of those who remain do not receive the income they originally expected. Potential sponsors understand this well and are in no hurry to share money with everyone.

To overcome this situation, a beginning entrepreneur must work simultaneously with several channels for raising funds, and also be able to present his business and differentiate himself from others in a favorable way. Let's look at the main types of sponsors and ways to find investment for a startup.

Every aspiring businessman dreams of finding a sponsor, but only a few succeed

Involving relatives or friends

The easiest way to find a sponsor for a business is to contact family members and friends. The advantage of the method is that you will be greeted warmly and praised for your desire to create your own business and will most likely be helped. The downside is that the help will be very modest, unless, of course, you have an oligarch among your relatives.

You shouldn’t count on help from relatives, although there are examples where parents helped their children start a business: they bought equipment, provided start-up capital, used connections. This channel is very personal and not available to everyone. Practice shows that most startups are launched without relatives, using other ways to attract investors.

Other entrepreneurs

If a business needs a sponsor, it can contact a working entrepreneur and negotiate support with him. This is a rather risky business that does not promise success: entrepreneurs earn money on their own in a competitive environment and are not ready to share it just like that.

But there is still an opportunity to attract investors in this way: you need to interest them and promise benefits. Moreover, promise not in words, but show plans and calculations. This will be more productive communication, beneficial to both parties. If relatives are sometimes willing to give money free of charge, then the entrepreneur needs to explain how and when the investment will be returned to him.

How to start a dialogue? The best way is to email the businessman/company directly:

letter of request;
presentation of the project with calculations and payback periods;
Contact details;
other important information that can stimulate a positive decision.

Bank participation

Banks provide loans to start-up and existing entrepreneurs at a more favorable interest rate than to individuals. But to get such a loan, you need to prepare:

business presentation;
an exact estimate justifying the size of the loan.

Entrepreneurial loans are given only to registered businessmen (individual entrepreneurs or LLCs, each lender has its own conditions). Therefore, it will not be possible to raise money in this way before obtaining a certificate. The bank, of course, cannot be considered a sponsor, since all funds received from it will have to be returned with interest. But it is reliable and guarantees receipt of funds.

For better results, it is better to use several ways to find investors

Venture funds

Venture capital funds engage in “risky” investing. That is, they invest in projects whose return on investment is in question. Typically this is a business in the field of high technology and innovation. Venture capital funds do not cooperate with companies that duplicate services and products already on the market.

Investors in venture funds are ready to invest money in projects that promise them high profits after the sale of shares and securities. They are not interested in the work and competitiveness of the company, or rather, they are only interested in them within the limits of increasing the value of shares.

Venture capital funds have a lot of money that they are willing to invest in potentially successful projects. But an entrepreneur seeking sponsorship requires a strong presentation and accurate calculations. An insufficiently accurate business plan, errors in calculations, inflated profits - venture investors quickly figure all this out and refuse to sponsor.

Governmental support

But entrepreneurs and companies whose field is related to solving social and economic problems of the population have the right to count on government support. For example, agricultural producers, builders, pharmaceutical and medical institutions.

Government support usually comes in the form of loans and tax incentives. Loans are issued through state banks, where you will have to provide a set of documents as for obtaining a loan.

Recipients of state support are often subject to special requirements: a certain age, place of residence, etc. Keep in mind that support is not only state, but regional and municipal. You should look for current information about programs on government websites.

It is quite acceptable to write to the local or regional administration yourself: tell about your business, its social significance, benefits for the region and the amount of assistance needed. In this way, you can gain support, attract attention, or at least learn about existing programs.

Private investors

Attracting private investors is similar to finding sponsors among entrepreneurs: they need to be interested. If entrepreneurs are interested in profit, then private investors can count not only on money, but, for example, on increased fame and a positive impact on reputation. This may be useful to them in a political or other career.

The initiative, of course, comes from the entrepreneur seeking funds. You should not expect that any of the private investors will be interested in the project and offer money themselves. It is much more promising to offer yourself, present the project and its benefits.

Sponsors support only those projects in which they see prospects and benefits

Business incubators

The funny name “business incubator” hides organizations that help young entrepreneurs launch their businesses. The scope of assistance is always different: from consultations and small advertising to the selection of premises on preferential terms and cash loans. The goal of such incubators is to help create a profitable company that will compete in the market.

This is a good option for aspiring entrepreneurs without work experience: the incubator can really give them a lot. The parties enter into an agreement setting out the terms of cooperation. It is important to understand that a business incubator helps for a reason: like all investors, it plans to benefit for itself. This could be payment of a fixed amount after a certain period of time, deferred payment of rent, and so on. All conditions must be contained in the contract, that is, the entrepreneur understands how he will pay for the assistance before concluding the transaction.

What is required to enter the incubator? Usually this is an application, a small package of documents and a business plan (sometimes they help with its development). Before concluding a contract, you should study the business incubator’s website, find out what projects it has already implemented and, if possible, communicate with “graduates”. This can approach the transaction more thoughtfully and avoid encountering scammers.

Search for a sponsor on the Internet

How to find a sponsor for a project online? There are two effective ways:

Specialized sites for finding sponsors for business.
Promoting your own website and pages on social networks.

There are a lot of sites for finding sponsors, as well as those who want to get money for their business. To start your search, you need to register on several sites, upload a presentation and a business plan for your project there. Visit the site regularly so as not to miss responses and respond to potential investors.

Another option for finding money for a business via the Internet is related to your own website and social networks. The website is the business card of the company. It’s hard to imagine a modern entrepreneur without his own website. The better quality it is, the higher the likelihood of attracting clients and sponsors.

For the second you need to do special section “For Investors”, where to tell what kind of help you are counting on (this is not always money, it can be equipment, land, real estate, a car and even advertising) and why it is profitable to cooperate with you. It is necessary to provide several forms for sending funds, as well as feedback.

To find a sponsor, you need to be able to present your project well

How to build relationships between sponsor and sponsored

Let's assume that a novice businessman managed to find an investor who is ready to invest money in his project. How to build a relationship with him so as not to “scare him off”? Correct relationships are based on several principles:

Mutual benefit. If an investor does not understand what he will get from cooperation, he will refuse to give money. The business plan must clearly outline its benefits.
Honesty. Inflated expected profits, hidden costs and other circumstances that may affect the profitability of a business repel investors. Even if they can be hidden at the beginning of cooperation, they will later appear and forever ruin the start-up’s business reputation.
Openness. The investor will be calmer if he gets access to the company’s reporting documents, and the entire history of the project will be transparent.

How to negotiate

Negotiations on concluding a deal to help an investor are almost always initiated by an entrepreneur. How should he negotiate to attract a sponsor? First, you need to speak in the “language of benefits”: focus the potential sponsor’s attention on what he will receive after investing. It’s good if the business already has its first successes. Projects that exist only on paper inspire confidence in few people.

Secondly, speak confidently, competently, measuredly, demonstrating knowledge of your project and market realities. There is no need to dump a lot of information on your interlocutor; he will get confused and forget it. It is important to create a favorable impression, to show yourself as a person who has information and knows how to communicate.

Third, ask for little. It is better to find several investors and take a small amount from each than to ask a lot of money from one. A large loan increases risks for the sponsor, which he will not like. Fourth, imagine yourself in the place of an investor. This simple technique will allow you to select the most convincing arguments and even anticipate the response.

Project presentation requires a lot of preliminary work

What questions to ask

During negotiations, questions are mainly asked by the investor, and the startuper answers by talking about his project. But it's a good idea to ask a few questions that will put you and your business in a better light. For example, it is appropriate to ask what exactly the investor expects from cooperation with you and in what time frame he expects to return the investment. This will help you better think through your development strategy and demonstrate to investors your balanced approach.

Correct self-presentation

Investors are often faced with contenders presenting themselves as “the best” and “the only one on the market.” In modern conditions, this is ridiculous, and projects with such theses go into the trash. You should not try to look more experienced and weighty than you really are.

A good presentation is a demonstration of your true strengths, coupled with a willingness to admit weaknesses and identify ways to eliminate them. An aspiring businessman can say: “I am a good confectioner with 5 years of experience. I understand how the kitchen works and what interests customers. I haven’t done accounting and I don’t know which taxation system to choose, so now I’m looking for a reliable accountant.”

Self-confidence without frills, professionalism and a business approach work better than loud statements.

Presentation of a business project

You need to be well prepared for the presentation of the project. The presentation can be verbal only or in multimedia format. The second is preferable. Graphs, calculations, photographs and videos add clarity, that is, they give investors a more accurate idea of the project.

The presentation is divided into two parts:

speech by the author of the project (the presentation itself);
answers on questions.

The second part is much more difficult: not all questions can be foreseen. Therefore, a good startuper presents the project himself. He knows him inside and out and can answer any questions. On average, the part before the questions should take 7-10 minutes, with 7 preferable to 10. It is impossible to say how long the part with answers to the questions will last. The pattern is this: the more interested the project is, the more questions there will be.

Sponsors say “yes” to projects with high-quality presentation and great potential

In what cases can you lose a sponsor?

The most common reason for a sponsor's refusal to cooperate is unfair conditions stated by the entrepreneur or incorrect profit calculations. If the sponsor finds out that the startup has hidden important information from him, he will stop cooperation and take the money. This is a big blow to one’s reputation and should not be allowed to happen.

The sponsor will leave if the project does not bring the promised benefits. It is important to understand that finding a sponsor and entering into an agreement with him is just the beginning of the work. After attracting money to the project, you will have to work harder: to justify the trust and create benefits for yourself and the investor.

Conclusion

The issue of finding a sponsor and raising money for a project concerns any beginning entrepreneur. Some start a business with their parents’ money, others prove the project’s profitability to venture investors, while others join government programs. There are no clear recommendations. It is useful not to limit yourself to one source, but to raise funds through several channels. It is important to present the project honestly and not deceive potential sponsors with inflated profits.

Hello, good people! I am 31 years old and live in the village of Mamontovo, Altai Territory. I have a Family, a Wife and a daughter. I am writing with this problem: in our village, it is very difficult for work, prices are constantly rising. And I decided to start my own business, Breeding private household plots, but for the initial start I need money and there is nowhere to get it. I ask caring people to respond to help financially with any amount, even a ruble, I will provide a report of the money spent on purchasing animals. In the future I want to develop and sell meat to the population because natural products are of better quality than imported ones. To purchase pigs and calves you need within 70,000 rubles. In our village it is not possible to earn them. I want to develop this business and give other villagers the opportunity to find a job. There is a place for breeding. There is no one to breed. I thank in advance the people who are not indifferent, God bless you and your family. Contact number 89628142671 you can WhatsApp. Yandex wallet number 410015711330956 Sberbank number 4276021778237813

2017-02-27 Igor Novitsky

Not all beginning farmers know that they can receive a grant not only from the state, but also from a private investor or investment fund. Such funds provide financial support not at once, but in stages. The farm receives the first grant, and if it is successfully developed and reported, the investment fund pays the next tranche.

How to look for a private investor

When looking for a private investor, you need to keep in mind that he is unlikely to be interested in a small project of a not very large farm. However, if you have promising ideas and you can justify them logically, it is quite possible that a private investment fund will be interested in them, and your project will receive financial assistance.

The important thing is that you can receive a grant not only from a Russian private investor, but also from a foreign one interested in agricultural business in our country.

In this case, the requirements for candidates for receiving a grant will vary significantly, so when submitting an application you need to understand exactly who is going to invest money in the project. Before submitting your application for consideration to the investment fund, you must adjust their form to the requirements of the investment fund. The business plan will need to be changed to suit the investor’s requests.

Thus, almost all foreign investors want to receive the most accurate and detailed reports on how the farm uses the funds received from the investor.

Private domestic investors, as a rule, stipulate their investment terms depending on their personal interests. Government sponsors consider the most important thing for a positive decision on issuing a grant to be the number of jobs that can be created during the implementation of the project and the possibility of providing such potential workers with social protection.

Foreign private funds, grants for the development of farms in Russia

Let's give an example of a private fund, not a resident of the Russian Federation, that is ready to sponsor agricultural enterprises in Russia and Kazakhstan. A current offer from a foreign company that is ready to invest in agricultural enterprises in Kazakhstan and the Moscow region.

The company is ready to engage in both direct investments and project financing. The conditions offered by this investor are standard - 5-7% per year, for a period of 10 years.

At the same time, the requirements for the project and it are quite high, although quite justified. The investor puts the quality of the project first:

high demand. At the same time, I am interested in its demand not only in Russia, but also abroad;
innovations used in the project;
environmental safety of the project;
prospects for international cooperation. For example, such options in which the raw materials or technologies are foreign.

It is important that a foreign investor is interested in a project that already has a certain base. That is, he is ready to invest in business expansion, and not in a startup.

The investor calls the mandatory conditions the presence of well-developed documentation as part of the business plan, as well as the presence of 10% of the applicant’s own funds from the investment funds. The estimated volume of investment is from 30 to 200 million rubles. The investor expects the payback period to be 3-7 years.

You can find out more about this and other foreign investors who are ready to sponsor Russian farmers on investment project exchanges.

Russian private investment funds

Most often, investments are proposed in large projects in various areas of agriculture with an estimated investment volume of 50 to 200 million rubles and a payback period of 3-5 years, but there are also investors operating with amounts from 200 to 600 thousand rubles.

The number of investors varies significantly by industry. Thus, there are practically no funds willing to invest in feed production; 3 private investment funds offer investments in veterinary medicine. Number of investment funds ready to invest by industry:

Fish farming 12;
Greenhouse farming 15;
Plant Science 16;
Poultry farming 16;
Livestock 25;
Processing of agricultural products 26.

Private investors can be found on the Internet: to do this, type in the search bar “investment project”, “investment base”.

How to get a youth grant

An intellectual game with a result in the form of a real grant is a reality. This is not the first time that the Russian Union of Rural Youth, together with the Ministry of Education, the Ministry of Agriculture and the Federal Agency for Youth Affairs, has been holding an intellectual game with the self-explanatory name “Beginner Farmer”.

The goal of the game is to develop planning skills in agricultural business among young people and students. The participants of the game, as before, were:

agricultural student teams;
senior students of secondary secondary schools and universities in agricultural specialties.

Competitions are held as part of the game:

slide show with a presentation of a business project;
duel between teams with questions and answers;
quick answers to questions from the expert jury;
and many others.

Last year, 76 works from 63 regions took part in this game. The winners were the teams of the Primorsky State Agricultural Academy and the AU of Makhachkala, Omsk and Saratov.

How to get grants from the state and from private investors

The first thing a farmer must take into account is regional characteristics. The holding of a competition for a grant from the state or the interests of a private investor largely depend on the specifics of the region. Some regions are much more interested in developing certain industries than others. This must be clarified before submitting documents.

One of the common mistakes of potential grant recipients is to unclearly indicate the list of acquisitions for the funds received.

The business plan must clearly indicate what exactly will be purchased. If this is agricultural machinery, then its model, performance and other technical characteristics must be indicated.

If funds are allocated for the purchase of farm animals, their breed and gender must be indicated in the business plan. The same applies to agricultural buildings. It is necessary to indicate in detail the area and number of floors of the building, the main building materials.

Gives examples of how crowdfunding is useful for agriculture. What do you think, is it possible to develop the industry in this way?

The debate over sanctions continues unabated. Some believe that this is a huge impetus for the development of the Russian economy, while others advocate their speedy abolition. But the fact remains: thanks to sanctions and retaliatory measures from Russia, agriculture in our country is developing in the right direction and we are beginning to feel independent from imported products.

However, at the start, many entrepreneurs face the problem of financing. To start creating even a small farm, large financial investments are needed, the search for which takes a lot of time and effort.

The classic system for many farmers:

State support;
Getting a loan;
Purchasing land from private individuals.

Anyone who still wants to develop their farming business, but does not want to get bogged down in various documentation, finds a way out in crowdfunding. By launching a fundraising campaign through a crowdfunding platform, you can not only collect the amount you need, but also attract public attention and motivate them to purchase your products in the future. And having received wide publicity in the media and social networks, you practically guarantee attention from the state. Thus, you “kill two birds with one stone”: firstly, you do not need to take out a loan, and secondly, there is no need to beg from the state.

Advantages of crowdfunding over other methods of financing:

No loan payments;
Lack of bureaucracy in searching for grants;
Optional registration procedure (you can start a project as an individual, legal entity or individual entrepreneur);
PR;
Product test - based on the fees, you can evaluate whether your idea is interesting to a large number of people or whether something needs to be redone;
Experience – knowledge of your own audience and product promotion skills;
Money – there is a chance to collect more than was announced at launch.

Launching a crowd campaign is also not an easy task, but if you approach it wisely and listen to the advice of managers working with authors, the result will not be long in coming. First, you need to clearly understand your target audience, calculate the amount that needs to be raised, and determine the timing of fundraising. Then, think over a description of the project, the rewards that sponsors will receive in return for their contributions, and record a short video.

Gradually, the number of those who can clearly say what crowdfunding is is growing. This one no longer looks like something outlandish that makes everyone shy away in different directions.

Agriculture and crowdfunding

Projects aimed at developing agriculture solve many local problems: employment, infrastructure development, the reluctance of young people to leave for large cities, production of products according to the old Soviet recipe (previously no one complained about quality), etc.

In 2014, we can note the first surge of such projects. One of the most famous stories is Guzel Sanzhapova’s project on Boomstarter, who raised the amount she needed and literally saved the village of Maly Turysh from extinction. Two projects were launched with an interval of about six months. In 2015, interest in the social category increased, and we became aware of new names of young entrepreneurial farmers.

According to statistics, over two years there is a visible trend of increasing funding. Thus, for 2014, Boomstarter’s total income amounted to 53,251,515 rubles, of which 1,113,798 rubles. went to social projects to employ people in villages and develop production. In 2015, the company’s fees increased and amounted to 91,134,989 rubles, of which 3,697,210 rubles. come from agriculture and livestock projects.

Examples of successful projects

"Valley of Goats"

The author of the “Valley of Goats” project, Svetlana Korabel, launched a campaign to raise funds for the production of goat cheese in the Ural outback. In 30 days, we managed to collect the required amount of 352,300 rubles. “Valley of Goats” plans to produce such varieties of cheese as chevre and camembert.

A year ago, in the Swiss mountains, I made a wish: to produce goat cheese. I love it, but not all types of cheese are produced in the Urals, or indeed in Russia. Why? Without thinking twice, I decided to start my own business.

White Dew

Other story. Miron Dementyev is the author of several successful projects on Boomstarter.ru – “We are restoring the peasant farm “Belye Rosy”” and “We are developing the peasant farm “Belye Rosy””.

The first project raised 455,450 rubles. – this money allowed us to build a barn for 20 heads, a hay shed, reroof a residential building and purchase a dozen pedigree Romanov sheep. In addition to everything, we managed to carry out seasonal agricultural work: making hay, planting and harvesting potatoes and other crops.

The second project raised twice as much - 915,690 rubles. The author had the opportunity to show the result of his activities.

As a result of public activity, as well as interaction with the media and the popularization of the village lifestyle on social networks, a large audience has appeared who wants to purchase our dairy products.

Campaigns aimed at village and agricultural development often attract the attention of major donors. A striking example is the project “Building a rabbit farm in the Rostov region”. The project raised 585,500 rubles. thanks to one major sponsor.

Anton Bliznyuk, like many others, is concerned about the situation in which Russia finds itself during the period of global crisis and sanctions. He believes that this is an excellent opportunity to replace imported products with Russian ones at the best prices.

At the moment, our country is very dependent on the import of rabbit meat. For example, China’s share in the supply of this meat to the Russian market is 1.9 thousand tons per year. Whereas in Russia, rabbit meat production is approximately 70 grams per person per year. Having built a large rabbit farm, it will be possible to occupy this niche in the Russian market and never allow a foreign manufacturer into it again.

The family of the authors of the project “Reviving Villages - Strengthening Russia!” purchased a house in the village of Novoalekseevka using maternity capital, and within 2 years a small farm was formed there, which won a grant under the Beginning Farmer program. The goal of the project was to expand the economy and create jobs for women in the village of Novoalekseevka. The fees amounted to 481,300 rubles.

In Novoalekseevka there are many single women raising children and unemployed. And the expansion of our production will improve the life and well-being of fellow villagers. We really want people not to leave the village.

Bottom line

We must understand that reviving agriculture is a very labor-intensive process that requires time and money. Crowdfunding can be a starting point for the development of small and medium-sized businesses. Launching a crowd project will help raise the initial amount for the start and attract the attention of a wide audience.

I believe that at the peak of patriotism that our country is experiencing now, it’s time to take active measures and push imported products off the shelves.

Coming up with an idea for a business is one thing. But putting it into practice is a completely different matter. Many business ideas remain unrealized for one simple reason - lack of money. One category of people, let’s call them failed businessmen, leave their idea until better times or completely forget about it. The other is looking for all possible ways to bring the project to life. They empty their nest eggs, take out loans, or think about how to find sponsors.

How to find sponsors for a business: 5 search options + 3 steps to receiving funds

Before asking yourself the question of how to find sponsors for a business, you need to understand for yourself what we imagine these very sponsors to be like, and what you yourself can offer them. No one will just give you money. The sponsor must always be confident in the profitability of the project, so it is necessary to provide him with complete information about the business idea.

Therefore, we will divide our story into two blocks: first, we will find out where to find sponsors, as well as who can become them. Second, we will determine the main steps on how to find sponsors for the project.

Where to find sponsors: 5 options where you can get money for business development

So who can sponsor? Who can I ask for money? As they say, who to start with, where to run? Let's start with the simplest thing - with our relatives and friends.

Relatives and friends

You need to contact friends or relatives - entrepreneurs, who are involved in a business close to your idea. Sponsors give money for a reason; firstly, they must be sure that your project will be profitable. And secondly, you will need to advertise the sponsor’s services. This can be done both at the presentation of your project and after it.

For example, you are going to open a beauty salon, and your relative is engaged in the production of cosmetics. Consider that you have found each other - he gives you money for promotion, and you not only advertise his products, but also use them in your activities, i.e. here the sponsor also acts as a supplier.

Large entrepreneurs

If you don’t find anyone suitable among your relatives or friends, contact the entrepreneurs in your city. Collect the necessary information about the companies that interest you and make a proposal to their leader. In our example, we are looking for organizations related to cosmetology: cosmetic products, specialized equipment, etc.

By the way, entrepreneurs themselves are often not averse to sponsoring profitable projects. If they have free funds, they would rather invest them in a profitable business than just keep them. The main thing is to prove to them that “the game is worth the candle.” For more information on how to convince sponsors that the project will be successful, read the chapter “how to find sponsors for a project.”

Regional government structures

If you think that your innovation will help for the development of the region, or perhaps it is connected with some scientific discoveries, then feel free to contact the city administration with a request to provide you with a grant.

A grant is a kind of gratuitous amount for starting a business. It is clear that many aspiring entrepreneurs apply for a grant, but not everyone who wants this grant receives it. The main thing here is to prove that your project will not only bring you profit, but, first of all, it will be useful to society.

For example, if you want to open a car rental company, then you don’t even have to think about a grant. But the idea of opening a mini-bakery, especially one specializing in so-called “healthy” bread: dietary, whole grain, organic or “live”, may well qualify for help from the region.

Technopark and business incubator

Structures such as business incubators and technology parks that help young entrepreneurs have become widespread. Sponsorship here is about creating favorable conditions for starting business development.

New businessmen are offered training in the basics of entrepreneurship, accounting and other important sciences. A fully equipped office with furniture, office equipment, etc. is also provided on favorable terms. Assistance is provided both in writing business plans and in finding sponsors.

Banks and credit organizations

If you don’t seriously think about the question “how to find sponsors” and you are confident in your creditworthiness, then you can simply contact the bank to get a loan. But then you will need to find guarantors, you must have a good credit history, you will need to find property as collateral. As a rule, the amount for business development is not small, but whether this business will be profitable is still unknown.

A pitfall when contacting a bank is high interest rates on the loan. Therefore, this option for receiving funds for business development is very risky.

How to find sponsors for a project: 3 main steps to sponsorship money

So, we’ve decided where to look for sponsors, now we’ll describe the steps that will help us “reach out” to them.

Step 1. Decide on the amount, develop a business plan

Before wondering how to find sponsors, we ourselves must have a clear idea of our future project. We need to clearly know how much money we will need, list all the costs, and plan the profit. Of course, for a sponsor, a project that involves a larger planned profit will be more attractive. The payback period of the project is no less important.

The inclusion in the business plan of a section on possible risks and their assessment, as well as a development plan for this type of activity with all calculations, can increase the attractiveness of the project to the sponsor. Also, don’t be lazy to draw up your business plan beautifully and efficiently – you still have to present it. The paper for printing must be of different quality. Accompany the material with graphic data.

A well-designed business development strategy is the first step to successfully finding sponsors!

Step 2. Attract sponsors

Where can I get money to start my own business? This is exactly the problem that 95% of new entrepreneurs face! In the article, we revealed the most relevant ways to obtain start-up capital for an entrepreneur. We also recommend that you carefully study the results of our experiment in exchange earnings:

Sponsors won't know about you until you announce yourself. How? We'll find out now.

Post information

Entrepreneurs or business associations have been created in almost every city. Apply there. Maybe there will be someone who wants to invest their money there.

Have you settled on borrowed funds? Submit applications to banks and credit organizations. You can place advertisements seeking sponsors through some business publications. Moreover, these can be both electronic and printed sources.

Visit the “right” places

What do we include here? Business forums, meetings aimed at helping new entrepreneurs. You can learn about such events through the Internet or online forums.

Step 3. Project presentation

So, a sponsor has been found, and the stage of persuasion begins. The business plan has been drawn up, now you need to present it correctly. That's right, this means leaving no doubt in the mind of the sponsor about the profitability of your proposal. It is necessary to inform him both about your goals and plans for the future, and about the benefits that the sponsor will receive by investing in your project.

Plan your speech to fit within 5-7 minutes. Don't forget about visual material. Slides are best. Prepare answers to possible questions that you will undoubtedly be asked. For your part, also prepare a number of questions that interest you. Any person likes it when people are interested in him. By asking questions, you will make it clear that you have made inquiries about the sponsor and its activities and are interested in mutually beneficial cooperation.

How to find sponsors for an event: 3 steps to what you want

Another question that I would like to cover in this article is how to find sponsors for an event. Let's say you open the same beauty salon and in honor of its opening you decide to hold a local beauty contest. The competition is a competition, but you also need money for it. How to find them?

Again, we are looking for sponsors, especially with an event interconnected with the main activity, you can kill two birds with one stone: find sponsors both for the planned event and for further cooperation.

Preparatory work

First, before looking for sponsors, you need to provide all the information about the event. Describe both the purpose and duration of the event, describe in detail the program and participants of the event.

Don't forget to mention sponsors in your advertising. For example, place advertisements for sponsors' products on invitation flyers. Their products can also be used as prizes in the competition. Even if other prizes are used, they may be placed in bags with the sponsors' logo.

Working with sponsors

The next step in finding sponsors for an event will be to directly call potential patrons. Feel free to write letters to them or make calls. And do this regularly. Keep informed about how preparations for the event are going, which authorities supported your event, where advertising is given.

Don't forget about direct meetings with sponsors. Show them advertising products with their logo, listen to both comments and wishes. Show sincere interest in their activities, make inquiries about them, and monitor their achievements.

Many sponsors are not satisfied with just advertising about them during the event. They need direct access to customers. Try to make this way out! And the first step, of course, will be the distribution of prizes from sponsors. If people are satisfied with the products or services, then in the future they will contact the right address.

After the event

At the end of the event, do not forget to thank the sponsors in writing, as well as provide some statistics characterizing the event. For example, state how many people were present, reflect the number of products both donated and purchased, and give them a copy of the promotional item. By the way, don’t forget to include your contact information on the last one.

If the sponsor is satisfied with the advertising campaign carried out as part of your event, then next time he will contact you.

Afterword

So, if you decide to start your own project, but don’t have the finances at all, don’t hesitate to turn to third-party resources. We hope that our tips on how to find sponsors will be useful to you.