What you need to open a cafe: a plan for beginners. Business idea - How to open a mini-cafe Ready-made business plan for a small cafe with calculations

• Description of the cafe
• Marketing plan
• Step-by-step plan for opening a cafe
• Step-by-step plan for opening a cafe
• Calendar plan
• Contents of the business plan
• 4 ready-made business plans for the catering industry that you can download right now
  • • • Similar business ideas:

A typical business plan for opening a small rural cafe to receive government support (grant). Using the example of the Ulyanovsk region. The names of settlements and streets are taken arbitrarily.

The goal of the project is to create a cafe that will be located in the center of the village of Novoselki, Melekessky district, Ulyanovsk region at a distance of 10 kilometers from the city of Dimitrovgrad. This project is planned to be implemented in the form of an individual entrepreneur to reduce taxation and simplify financial reporting. The initiator of the project is the individual entrepreneur Ivan Ivanovich Ivanov.

Which tax system to choose

Throughout the entire period of project implementation, new Russian legislation will be used tax system- patent. This tax system reduces the tax burden, allows you to maintain a fairly high level of wages, while paying a minimum tax fee, compared to other taxation systems.

The cafe is planned to be created to provide the population and guests of the village with high-quality services in the field of catering and the sale of related products, as well as services for holding celebrations and other events in the cafe premises for people with an average income level.

The newly created enterprise is equipped with new production equipment, furniture, and other assets, including at the expense of the entrepreneur’s own funds and subsidies (grants) to starting small businesses from the budget of the Ulyanovsk region to open their own business. The total cost of the project is estimated at 720,000 rubles. The entrepreneur invests 58% of his own funds to implement the project, and plans to raise 42% in the form of a subsidy. The budget payback period for the project is 36 months. The total payback period for the invested funds is 24 months. In the Ulyanovsk region, public catering is one of the priority sectors for the development of small businesses. The absence of such forms of activity on the territory of a rural settlement automatically makes it very, very capable of existence.

The main competitive advantage of implementing the project in the village. Upper Melekess, which includes 5 settlements with a population of about 5,000 people, is the lack of public catering places and its location on the Dimitrovgrad-Kazan federal highway. This will attract additional customers from those passing along the highway. All this makes this project very feasible.

Registration and accounting

• Open an individual entrepreneur for free without leaving home (online)
• How to do basic bookkeeping and submit reports via the Internet without a staff of accountants, using an online service

Description of the cafe

The cafe will be located in the administrative center of Novoselki. The federal highway Dimitrovgrad-Kazan passes through the village of Novoselki, which will attract additional customers from among truck drivers passing along this route.

The opening of the cafe is expected to have a capacity of 30 seats. A mid-price cafe aimed mainly at visitors with an average income level. Additionally, festive events will be organized for all-Russian holidays, graduation parties, corporate evenings, weddings (read more how to make money organizing weddings). It is also assumed that it will be possible to hold funeral dinners as one of the services of this catering facility. To finance the project, it is planned to receive a subsidy (grant) for the development of one’s own business, allocated from the budget of the Ulyanovsk region in the amount of 300,000.0 rubles, as well as invest one’s own funds in the amount of 420,000.0 rubles. The funds that are planned to be received in the form of a grant are planned to be used in full for the purchase of equipment, i.e. fixed assets with which the activity will be carried out.

To organize the production process, it is expected to conclude a rental agreement for premises free of charge. The premises are located at the address: Ulyanovsk region, Melekessky district, Novoselki village, st. Lenin. At the moment, such an agreement has already been concluded, and implementation of the project is possible.

What equipment is needed for a cafe?

• technological equipment (stoves, ovens, microwave ovens, refrigerators, cutting tools, dishes);
• furniture;
• make repairs to the cafe premises.

Indicators of social and economic results of the project implementation

1. Registration of a new small business entity in the Melekessky district;

2. Development of rural infrastructure in the direction of public catering;

3. Creation of 5 new jobs;

4. Receipt of tax payments into the budget system of the Russian Federation for three years will amount to more than 300,000 (three hundred thousand) rubles.

To start operations, it is planned to create 5 new jobs to service the activities of the catering facility.

Planned staffing

No.	Name	Number, (persons)
1	Cook	1
2	Helper worker	1
3	Security guard	1
4	Bartender	1
5	Administrator	1
Total		5

Description of cafe products and services

According to the plan, the cafe’s assortment will include:

• first and second courses;
• cold and hot drinks;
• salads;
• ice cream, cocktails;
• desserts, baked goods;
• fresh juice.

During the daytime, the cafe will mainly serve village residents who work in the settlement. It was already indicated above that the number of such people will grow along with the increase in the number of business entities. And also, the cafe will serve drivers and their passengers traveling along the Dimitrovgrad-Kazan federal highway who need an inexpensive, tasty and satisfying lunch. In the evening, the main visitors will be young people who will make appointments in our cafe.

Our cafe plans to offer a wide range of dishes. The variety of dishes on the menu will satisfy the most demanding customers and everyone will be able to choose something to their taste. Planned range of dishes:

1. Salads - 9 types (Olivier, meat, vegetable, fresh cabbage, vinaigrette, carrot salad, Caesar, mimosa, cheese);

2. Snacks - 6 types (cheese and sausage slices, vegetable slices, etc.);

3. First courses - 5 types (soup, borscht, rassolnik, solyanka, okroshka);

4. Hot meat dishes - 6 types (dumplings, manti, cutlets, meatballs, fried meat, chicken legs);

5. Side dishes for meat - 5 types (boiled and fried potatoes, french fries, rice, spaghetti in mushroom sauce);

6. Desserts - 12 types;

7. Drinks - more than 40 types.

In the future, the range of dishes is planned to be expanded.

Marketing plan

In order to promote the services of our cafe, we will need to prepare a colorful sign that will attract customers, which will also indicate the benefits of eating in our cafe. For example, “Business lunch for 100 rubles.” It is also planned to place information about our cafe in newspapers and notice boards (for example, on the AVITO free notice board), various databases, including telephone directories. To make and install an advertising board on the Dimitrovgrad-Kazan highway. For regular customers, it will be possible to provide discount cards, which will be an additional incentive to have lunch or dinner with us. The reasonable cost of services will allow the village population to hold various special events in our cafe.

Due to the absence of similar cafes in the village of Novoselki, competition will be completely absent. The main difficulty will be when receiving orders for celebrations and parties. In order to transfer this kind of holidays from the home environment to our cafe, it will be necessary to establish a positive image of our cafe. The emergence of new cafes is unlikely. There are currently no projects to open cafes or canteens in the village of Novoselki.

This project involves the creation of an enterprise that should occupy a currently empty niche in the public catering market in this rural settlement. If the project is successfully implemented, a place for recreation and food for citizens will be created on the territory of the village, which will be able to give a positive impetus to the development of the territory and provide the necessary food to enterprises under construction in the village and nearby areas.

Step-by-step plan for opening a cafe

The first step in implementing a business plan for opening a cafe will be conclusion of a rental agreement. At the moment, such an agreement has already been concluded. This will be followed by the development of design and renovation of the premises, its further decoration.

What equipment to choose for a cafe

For the cafe you will need the following equipment:

• slabs;
• ovens;
• production tables;
• sinks;
• tables and chairs;
• dishes;
• bar counter;
• hangers;
• music center and TV.

It is worth noting that it is better to purchase cooking equipment of good quality and at an affordable price. A counterparty has already been found to conclude an agreement for the supply of equipment, whose office is located in the city of Ulyanovsk. The list of necessary equipment, prices and delivery procedures have been agreed upon.

The next step will be to develop the menu. Let us immediately note that visitors will be offered a wide choice, and everyone can satisfy their culinary desires in our establishment.

Recruitment is planned to be carried out before the opening of the cafe.

The number of personnel and salaries are presented in the following table:

No.	Job title	Number, (persons)	Salary per month	Salary per year
1	cook	1	8000	96 000
2	auxiliary worker	1	6000	72 000
3	bartender	1	8000	96 000
4	security guard	1	7000	84 000
5	administrator	1	8000	96 000
TOTAL		5	37000	444 000

Step-by-step plan for opening a cafe

• enter into a rental agreement for premises free of charge;
• purchase the equipment necessary to organize the production process;
• carry out repairs and additional equipment of the premises;
• purchase furniture;
• produce personnel selection;
• obtain permission to provide catering services;
• conclude agreements for the supply of raw materials and consumables.

The amount of revenue from the provision of services to our cafe will depend on the time of year and month. On average, over the billing period (5 years), revenue will be 183,500 rubles. per month. Costs will also depend on these factors. Expenses include costs for the purchase of raw materials, wages, payment of taxes and fees to the Pension Fund of the Russian Federation, transportation costs, electricity and will amount to an average of 151,500 rubles for the calculation period.

Calendar plan

The main objectives of the enterprise, in order to begin carrying out profitable activities, are:

1. Carry out organizational measures to conclude a rental agreement for premises on a free basis, located at the address: Melekessky district, Novoselki village, st. Lenin;
2. Conclude agreements for the purchase and installation of necessary equipment. For this, it is planned to spend 300,000 rubles received in the form of grant support for start-up entrepreneurs and 14,950 rubles of their own funds;
3. Purchase the necessary furniture to carry out the activity. At this stage, you need 120,000 rubles, which you plan to spend from your own funds;
4. Carry out renovation work on the premises;
5. Obtain the necessary permits to start activities;
6. Conclude contracts for the supply of raw materials.

List of main stages of the Cafe project implementation and the need for financial resources for their implementation

No.	Name of the project stage	start date	expiration date	Stage cost
1	conclusion of a lease agreement	01.08.12	10.08.12
2	purchase of equipment	September	October	314950
3	buying furniture	September	October	120000
4	room decoration	September	October	285050
5	obtaining permits	September	October
6	concluding contracts for the supply of raw materials and products		October
7	Beginning of work		november
TOTAL				720000

It is assumed that the cafe reaches the planned sales volume in the second month of work for all positions, except for organizing set lunches, for which reaching the planned volumes is expected in the fifth month, and for holding celebrations, for which this period is 6 months. This is due to the fact that achieving planned targets for organizing set meals and holding celebrations requires developing reputation and fame (forming consumer habits).

How much money do you need to open a cafe?

The cost of this project is 720,000 rubles, of which:

• subsidy (financial assistance) - 300,000 rubles in the form of a grant from the regional budget;
• personal funds - 420,000 rubles.

The amount of 300,000 rubles in the form of a grant from the regional budget and 14,950 rubles of own funds is planned to be used for the purchase of equipment necessary to start the cafe and 14,950 rubles of own funds:

No.	Name	Quantity	Price
1	Meat grinder	1	22700
2	Cutlery counter	1	17800
3	Cold snack counter	1	46800
4	Food warmer for first courses	1	30700
5	Cash register	1	22000
6	Baking table for second courses	1	41700
7	Refrigerated cabinet	1	25600
8	Bathtub washing	1	4350
9	Production table	1	3950
10	Electric stove	1	32100
11	Frying cabinet	1	40600
12	deep fryer	1	6600
13	Rack	1	6050
14	Chest Freezer	1	14000
	TOTAL		314950

Own funds are planned to be used for:

1. purchase of furniture, household appliances - 120,000 rubles:

• tables - 8 * 1500 = 12,000 rubles;
• chairs - 32 * 600 = 19,200 rubles;
• music center - 1 * 15000 = 15000 rubles;
• TV - 1 * 30000 = 30000 rubles;
• microwave oven 1 * 5000 = 5000 rubles;
• juicer 1 * 5000 = 5000 rubles;
• dishes - 33,800 rubles.

2. renovation of the premises - 285,050 rubles:

• finishing of the ceiling and walls;
• laying linoleum;
• lighting installation;
• roof repair.

For tax purposes, a simplified system based on a patent was chosen. Article 346.25.1 of the Tax Code - Features of the application of the simplified taxation system by individual entrepreneurs on the basis of a patent (introduced by Federal Law of July 21, 2005 N 101-FZ).

Insurance contributions to the Pension Fund of the Russian Federation and the Compulsory Medical Insurance Funds for employees per month will amount to 12,654 rubles, with a total rate of 34.2% of the wage fund paid. Monthly wage fund 37,000 rubles:

— Contribution to the Pension Fund 37000*26% =9620.0

— Contribution to the FFOMS 37000*3.1% = 1147.0

— Contribution to the TFOMS 37000*2% = 740.0

— Contributions to the Social Insurance Fund 37000* 3.1% = 1147.0

The amount of personal income tax paid for employees per month will be: 37,000 * 13% = 4,810 rubles.

Insurance contributions to the Pension Fund of the Russian Federation and the Compulsory Medical Insurance Funds for employees for the year will amount to 151,848 rubles, with a total rate of 34.2% of the wage fund paid. The wage fund for the year is 444,000 rubles:

— Contribution to the Pension Fund 444000*26% =115440.0

— Contribution to the FFOMS 444000*3.1% = 13764.0

— Contribution to the TFOMS 444000*2% = 8880.0

— Contributions to the Social Insurance Fund 444000* 3.1% = 13764.0

Personal income tax paid for employees for the year will be 444,000 * 13% = 57,720 rubles.

For the billing period (5 years), insurance contributions to the Pension Fund of the Russian Federation and the Compulsory Medical Insurance Funds for employees will be:

— Contribution to the Pension Fund 444000*5*26% =577200.0

— Contribution to the FFOMS 444000*5*3.1% = 68820.0

— Contribution to the TFOMS 444000*5*2% =44400.0

— Contributions to the Social Insurance Fund 444000*5* 3.1% = 68820.0

Personal income tax paid for employees for 5 years will be 444,000 * 5 * 13% = 288,600 rubles.

Entrepreneurs also pay insurance contributions to the Pension Fund of the Russian Federation and compulsory medical insurance funds in an amount determined based on the cost of the insurance year.

The cost of an insurance year is determined as the product of the minimum wage (minimum wage), established at the beginning of the financial year for which insurance premiums are paid, and the rate of insurance contributions to the corresponding state extra-budgetary fund, increased by 12 times.

Thus, insurance premiums for the planned year will be:

— Contribution to the Pension Fund 4330*12*26% =13509.6

— Contribution to the FFOMS 4330*12*3.1% =1610.76

— Contribution to the TFOMS 4330*12*2% = 1039.2

— The total burden of insurance payments for the year will be 16,159.56 rubles. Over five years, 16159.59*5=80797 rubles 95 kopecks will be paid.

This project will pay for itself within 3 years from the start of operations.

1. Confidentiality 2. Summary 3. Stages of project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions

How to increase your chances of success before the project starts

Before you finally make a decision about which direction to choose in the catering industry, we suggest that you pay attention to other business solutions. It’s better to invest a little time and a small amount of money now into detailed research into this niche than to regret later about a missed opportunity or a hasty decision.

Which OKVED to choose for business registration

• 30 - restaurants and cafes: production, sale directly at the place of production, sale of drinks, provision of food in railway cars and ships, sale of food outside of enterprises;
• 63 - sale of food products through special machines;
• 40 - bar activities;
• 52 - supply of food products for public catering.

What documents are needed to open a business?

To open a cafe, registration of business activity will be required, which is carried out at the location of the future cafe. There is no point in choosing a legal organizational form when starting a catering business. When registering a small cafe, it is best to give preference to the design of an individual entrepreneur. You also need to have:

• Agreement for renting premises for running a business;
• SES permit issued by Rospotrebnadzor;
• Fire inspection permit;
• Permission from the local administration to open a cafe in a certain location;
• Approved cafe production control program;
• Contracts for cafe maintenance, which are concluded with municipal and other services for garbage removal, air conditioning maintenance, disinfection, etc.

You may also need contracts for dry cleaning of accessories that are involved in serving visitors: tablecloths, napkins, uniforms. The most difficult thing to complete the package of documents will be with Rospotrebnadzor, which will require compliance with SNiPs. The easiest way is to open a cafe and legalize the activity in the premises where there was previously a catering outlet, in a shopping center.

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In this material I will tell you how to write restaurant business plan. However, most of the positions in a restaurant business plan are common to all catering establishments. Thus, after carefully studying this article, you will be able to draw up a business plan for a cafe, a business plan for a canteen, a business plan for a cafeteria, a business plan for a bar, a business plan for a children’s cafe, etc. on one's own!

How to write a business plan for a restaurant, cafe, bar

Opening any restaurant, cafe, bar (and, indeed, any catering establishment) begins with understanding the idea and careful planning. The restaurant owner must decide what target audience the restaurant will be aimed at, where it is best to locate the establishment, what the attendance will be and the size of the average check. Thus, even at the idea stage, the entrepreneur makes a preliminary restaurant business plan.

The restaurant business in general is characterized by fairly high competition. And yet, despite the saturation of the market, there is and always will be a demand for catering services. Especially in establishments with more affordable prices, which include inexpensive fast-food restaurants and cafes.

If we divide the market for inexpensive cafes into segments, then in each of them the picture of saturation changes somewhat. According to statistics, the most promising are Internet cafes, cafeterias, literary, children's and vegetarian (a tribute to the fashion for a healthy lifestyle) cafes. There are not very many similar niche cafes yet, and their opening provides a chance to reach their audience fairly quickly. However, much depends on the specific city or even district in which it is planned to organize such a council establishment. In general, what should be done first, choosing a location or a cafe concept is a moot point. If you have a great idea, it can be difficult to find the right space and vice versa.

Perhaps it makes sense for a novice entrepreneur to turn to the services of consulting companies. There you will be offered several options for purchasing or renting premises or (if necessary) land. If you want to purchase a ready-made business, then this opportunity may be provided. The consulting firm’s specialists will conduct a marketing market research at your request, analyze the prospects of the chosen business idea, or find a more profitable one, in accordance with your financial capabilities.

There you can also order a business plan for your future cafe. If it is necessary to attract additional funding, the development of a cafe business plan is carried out in two copies, which are slightly different from each other. One copy of the business plan is for the customer, and the second is for investors and credit institutions. The future owner of the cafe receives a document containing information about the main stages of organizing a business, described in detail, as well as long-term and short-term planning for the future development of the enterprise. Investors, first of all, are interested in the efficiency of capital investments, guarantees of repayment of the loan on time with due interest and profitability of investments.

In principle, even the future business owner can draw up a business plan for a cafe for his own use. You can find and download a ready-made business plan for a restaurant, a regular cafe, a children's cafe, an Internet cafe or any other similar catering enterprise on the Internet, including on our website. Only then will it need to be adjusted to suit your specific conditions. You can do this yourself or resort to the services of specialists.

How to write a business plan for a restaurant or cafe. Template and recommendations.

The main thing is to take into account the main key points and subtleties required for a business plan. A competent business plan must contain a detailed description of both the project itself and its financial component.

For example, let's take business plan for a small cafe. These are the points you should include in your business plan.

Project Description
Opening of a small democratic cafe with 40 seats.

Target
Providing quality catering services for middle-income visitors.

Demand
The main flow of visitors is during the lunch break and after work, in the evening. Serving both individual visitors and providing services for organizing small banquets and festive events.

Marketing and sales
Beautifully designed sign and showcases, original design. Advertising on the Internet, radio, television and in the press. Informing employees of nearby enterprises about the work of the establishment, carrying out promotions. Concluding long-term contracts with heads of organizations for corporate services for employees.

Documenting
Obtaining the necessary permits and licenses from the inspection authorities.

Production part
Location. The area where several enterprises are located, characterized by good traffic. The area of ​​the premises is about 200 sq.m.

Number of employees: 12 people (cooks – 2, waiters – 4, bartenders – 2, administrators – 2, accountant – 1, support workers – 2, cleaner – 1).

Equipment: tables and chairs for the hall and utility rooms, bar counters, display cases, refrigeration units, stoves, ovens and other cooking equipment, dishwasher, dishes, stereo system, TV.

The menu should include: salads, appetizers, first courses, hot meat dishes, side dishes, soft and alcoholic drinks, desserts.

Suppliers. Organizations involved in the sale of food products. They must offer a quality product at an affordable price and deliver it to customers themselves.

Financial part
Upfront costs depend on the type of property ownership, the cost of renovations and the quality of equipment. It is also necessary to take into account: payroll, purchase of products, advertising. Registration of all permitting documents will also cost a certain amount, which should not be forgotten. The profitability of a business is directly characterized by traffic and check size. The payback period for investments is 1.5-2 years. For accurate financial calculations, it is better to contact specialists.

Business development prospects
Opening a summer cafe, installing a canopy near the establishment in the warm season and placing tables under it. To do this, you need to fill out a package of documents for opening a summer cafe.

Be sure to analyze the level of competition: how many similar cafes are nearby, what are their strengths and weaknesses, what needs to be done to get their customers to come to your cafe, and how to retain your own visitors.

To summarize, I want to say that in fact cafe business plan, like any other enterprise in the service sector, is not so difficult, especially using ready-made templates and developments. Well, don’t forget that you can always turn to specialists!

Approximate data:

• Initial costs are about 3,500,000 rubles.
• Payback period – 12 – 15 months.
• 30 seats, area - 145 m², region - Moscow.

This business plan, like all others in the section, contains calculations of average prices, which may differ in your case. Therefore, we recommend that you make calculations for your business individually.

In this article, we have compiled a detailed business plan for a cafe using calculations.

The cafe market in Russia and the relevance of investments

When considering the state of affairs in the cafe segment, it is worth starting not with numbers and statistics, but with the change in the mentality of Russians. The culture of breakfast (and eating in general) “out of home” is not even two decades old. The first coffee shop that met the “classical” criteria of its format was opened in St. Petersburg only in 1994. Since then, every year (except post-crisis 2009) the segment has grown, gradually formed a “Western European” lifestyle and in 2010 already occupied 13% of the market in value terms.

In Russia there is another specific difference. The concepts of “coffee” and “cafe” are not very connected in our country. We are a “tea” country and in terms of coffee consumption (kilograms of beans per person) we occupy a place at the end of the third, beginning of the fourth dozen. Therefore, cafe owners, in addition to the main product, include alcohol (in most cases, draft beer), cold and hot dishes on the menu. This is how the domestic cafe differs from its “classic” counterparts.

Well, now to the numbers. From 2010 to 2015, the market in question showed 15% growth, the average bill increased by 61.4%. In small towns, establishments still remained places of recreation; in megacities, corporate culture played into the hands of restaurateurs - people go to cafes for business lunches, or order food for the office.

According to RBC forecasts, the growth in the value turnover of the catering market will continue and in the next 5 years will reach 1261 billion rubles. The cafe segment will become one of the most progressive.

Growth points for a restaurateur planning to launch a project now:

• Actively emerging consumer culture.
• Adjustment of rental rates in favor of reduction.
• A large selection of formats that are in demand among a solvent audience.
• An opportunity to attract some visitors from restaurants during a crisis.
• Insufficient market saturation - according to Rosstat research in Russia there is one food outlet for every 930 people. In Europe there are three times more establishments, in the USA - 6.

KLEN specialists will tell you how to build an efficient cafe.

Where to begin? Format selection

A cafe is a catering format that gives the greatest “freedom of creativity” to the cook, manager and owner. There are no such clear frameworks as in a restaurant; the system of organizing the work itself is more flexible, and the investments are much less. All this allows you to quickly respond to changes in market conditions and use situational solutions. The cafe can more easily endure the failure of promotions and offers, again due to their low cost.

But a number of basic formats (that is, standardized business schemes) can be identified.

• Stree food- street single-product fast food, designed for a “snack” on the go. In the Street food format, there is an unwritten rule - the client must be able to hold the product with one hand. The market offers both stationary and mobile solutions. The first include pavilions with several tables located in places with good traffic. The second is a new word in the Russian food industry. Bicycle cafes, cafe trailers and food trucks do not wait for the visitor, but go to him themselves. This solution is a kitchen on wheels, capable of both production and distribution of the product. Three- and four-wheeled bicycles, minibuses, and trucks are used. The average bill is around 150 rubles.

• Fast Food- the “fast food” format with which many people associate cafes. They can be either single-product (based on a basic dish - burgers or pizza) or multi-product. As a rule, they operate in a self-service format. The cooking processes are simplified and automated as much as possible; semi-finished products and preparations from the kitchen factory are actively used. The average bill is 200 rubles.

• Quick Restaurant Service - also refer to the format of “fast” food establishments. They offer a wide menu, however, the range is inferior to that of a restaurant. Kitchen technological processes use semi-finished products of a high degree of readiness - this is the key to the declared speed. The average bill is 300 rubles.

• Fast Casual- In establishments of this type, the guest can both eat and spend time. The cafes of the “fast” formats listed above are designed for high table turnover; only teenagers will sit in them for a long time. Fast Casual offers comfort and a well-designed interior, often including a bar menu. The format is closest to the generally accepted understanding of the term “cafe”. The average bill is around 600 rubles.

When talking about cafe formats, it is necessary to take into account not only the financial aspects of the business, but also the principle of organizing service. It is based on the so-called frame - a stereotypical model of consumer behavior. What and how will a guest do in your establishment.

In addition to cafes with waiter service (frame “order-dish-bill”, i.e. “a la carte”), the market operates:

• Food court- a well-known food court. This space for catering establishments (usually Fast Food) is usually located in shopping centers. The advantages of this approach are the absence of costs for attracting visitors (there is already huge traffic here), and the disadvantages are the competitors with whom you are side by side in the literal sense of the word. Often several food establishments have a single dining room, this way you can save on renting space.

• Free flow- establishments built on the principle of “separate islands”. In the cafe hall there is an open kitchen and stands with categories of dishes (first course, salads, hot dishes, coffee or beer). The principle is to give the client maximum freedom of choice. The visitor himself decides on the dishes and table; there is no need to wait for the order. Free access helps reduce staff. The advantage of the free flow idea is that the format is suitable for different social strata - you can expand the potential audience.

• Anticafe- a relatively new format developed in Russia. We mention it solely for educational purposes and to realize pride in domestic restaurateurs - now anti-cafes are getting good press in London and overseas. This idea has nothing to do with a standard cafe, and its business plan is radically different. In an anti-cafe (time cafe), visitors pay not for the food, but for the time spent. Tea, coffee, sweets and Wi-Fi are provided free of charge.

In this text we will take as a basis a cafe with waiter service and European cuisine. Unusual business models are studied individually.

Concept

If the format can be called a scheme, a mechanism for the operation of the restaurant business, then the concept is its shell, appearance, packaging. At the same time, it is she who describes the details and stages of work on creating a catering establishment.

Standard structure of the concept of your own cafe:

Marketing market research:

• The general state of the market in the selected region (it will become clear whether people will be able to pay at all)
• Existing directions of the restaurant market (which format is already profitable, which is becoming fashionable)
• The main players - which chain and copyright establishments are already open in the region? Information will help you differentiate yourself from your competitors.
• Loyalty sampling - will potential customers like your idea?
• Format and type of organization of a food establishment. What is described in paragraph 2.

Idea and positioning of the cafe:

• Determining the target audience
• Cafe theme
• Service method
• Features and advantages compared to establishments working for the same target audience
• Related restaurant product

Technological solutions (can be expressed in the form of technical specifications):

• Space requirements (including optimal location areas)
• Engineering and architectural requirements
• Space division (zoning)
• Other criteria for choosing premises (parking, proximity to a shopping center)

Menu development (optimally with technological maps):

• List of main menu dishes
• Business lunches and other time promotions
• Banquet offers (if applicable)
• Seasonal solutions
• Bar, cocktail and wine lists

Design and identity:

• Design and interior design project for the dining room and technological area
• Design of the facade and surrounding area (if any)
• Signboard and outdoor advertising
• Brand book
• Professional furniture for catering

Pricing:

• The system for controlling the purchase of products and working with suppliers (largely determines the cost of food)
• Determination of food cost and margin for each dish (a separate section below is devoted to this)

Marketing

• Communication channels
• Access to the market
• Loyalty programs
• Situational marketing (at this stage you can schedule promotions dedicated to holidays)

It is worth mentioning one more opportunity that the modern HoReCa market offers restaurateurs. We are talking about a franchise - a paid right to use a trademark, developments and solutions of a large brand.

That is, you can sign an agreement with one of the federal chains and open an establishment under their brand. In this case, a developed format, concept, business plan, identity, marketing, technological equipment plan, and food recipes are provided. But you will not be able to make your own adjustments - you will have to work within strictly established limits. In addition, in most cases, lump sum and monthly payments are made to the franchisor.

Business plan

As an example of calculations, let’s take a 30-seat cafe with a full production cycle. The recommended area for establishments of this type is 145 m², region - Moscow.

Main expense items

Renting premises

We are talking specifically about renting, since buying your own real estate in the capital region will increase the opening budget several times. To be fair, it should be said that a cafe in its own premises will be valued at a much higher price when sold.

• The nearest Moscow region - 20,000 rubles per m² per year. Amount - 2,900,000 rubles per year.
• Area of ​​the third transport ring - 50,000 rubles per m² per year. Amount - 7,250,000 per year.
• Moscow center - 100,000 rubles per m² per year. Amount - 14,500,000 per year.

Design

This includes the creation of an internal environment, engineering infrastructure and technological solutions for the kitchen. It is more profitable to order design in a comprehensive manner from specialized companies, because this type of work requires SRO approval.

Engineering design- in simple terms, this is bringing the building itself and its communications into compliance with the requirements of your institution and legislation.

The following types of work are included:

Architectural Engineering for buildings in which it is necessary to carry out reconstruction, construction work or deep redevelopment. The project includes sections, installation of windows, doors and partitions, plans for each floor, pipeline fastenings, finishing sheets and materials consumption.

The architectural solution costs 300 rubles per m². The amount for our cafe is 43,500 rubles.

HVAC project in public buildings and structures it is needed to create safe and comfortable climatic conditions. Research is being carried out for both the dining room and the cafe kitchen. Moreover, when designing a technological zone, it is necessary to take into account the specifics of the work - during cooking, steam, soot, fumes and other contaminants appear. Powerful ventilation will create proper working conditions for your personnel.

As part of the design, plans, axonometric diagrams of technological and general ventilation, air conditioning systems, lists of drawings and reference documents, explanatory notes, specifications of materials and equipment are prepared.

Design of ventilation and air conditioning will cost 200 rubles per m² of area. The amount for our cafe is 29,000 rubles.

Water supply and sewerage project considers the issues of providing enterprises with clean water and, at the same time, solving the problem of removing dirty water. It seems that there is no need to talk about the importance of a well-functioning water supply in a food establishment. The norms for water pressure and temperature are specified in SNiP 2.04.01-85*.

As part of the design, axonometric diagrams of cold water, hot water and sewerage pipelines, a diagram of a unit with water meters, a floor plan with the arrangement of equipment and communication points, a list of drawings and reference documents, specifications of equipment and materials are prepared.

Design of water supply and sewerage will cost 140 rubles per m² of area. The amount for our cafe is 20,300 rubles.

Power supply project will allow you to use professional restaurant equipment in the cafe kitchen. You will need a voltage of 220 and 380 V.

As part of the design, plans for the power and socket network, cable routing (indicating junction boxes), plans for the lighting network, wiring diagram and single-line diagram of the input distribution board, list of drawings, specifications of equipment and materials are prepared.

Electrical supply design will cost 180 rubles per m² of area. The amount for our cafe is 26,100 rubles.

Total cost of complete engineering design- 118,900 rubles

Process design creates a layout diagram for connecting equipment in your kitchen. It is better to entrust this stage not just to engineers, but to engineers from HoReCa.

Cost - 200 rubles per m² of area. Amount - 29,000 rubles.

This money can be saved by working with a large supplier. For example, when ordering equipment from the company " MAPLE» You get technological design for free.

Design

Establishments “for our own”, opened for the soul and not intended to make money, can be opened on their own. Sometimes you get very interesting options.

But a cafe that makes a profit requires the work of a specialist. After all, design implies not only the visual embodiment of the idea, it must provide for the maximum number of seats in the available space, the size of the aisles, and the location of tables relative to the waiter stations.

The work of a professional restaurant designer is structured as follows:

• Development of a design solution within the framework of the concept
• Creating a 3D visualization of the project
• Selection of materials and furniture equipment, arrangement
• Facade design
• Author's supervision of project execution

A full design with a facade will cost 1,200 rubles per m². Amount - 174,000 rubles.

Room decoration

The cases when it is possible to find a room that is suitable for a cafe can be counted on one hand. Repairs will have to be done, the only difference will be in its complexity.

• Cosmetic repairs will cost 1,500 rubles per m², total - 217,500
• High-quality major repairs cost 7,000 rubles per m², total cost - 1,015,000
• Elite finishing (VIP design) - 15,000 rubles per m², cost - 2,175,000

Equipment

Calculation for an establishment with 30 seats.

Heating equipment:

• Combi steamer TECNOEKA EVOLUTION EKF 711 E UD - 214,307 rubles
• Electric stove PE-0.48M four-burner with cabinet - 40,920 rubles
• Induction cooker UN-3.5KC-1 tabletop WOK - 16,971 rubles
• Frying surface (contact grill) ERGO VEG-836 smooth/corrugated - 13,650 rubles
• Pizza oven GAM MD1 - 37,961 rubles
• Rice cooker ERGO CFXB 50-70x - 3,080 rubles
• Boiler ERGO KSY-30 flood type - 10,220 rubles

Refrigeration equipment:

• Refrigeration cabinet ARIADA R1400M - 53,920 rubles
• Freezer cabinet ARIADA R750L - 68,121 rubles
• Cooled table HICOLD GN 11/TN - 59,990 rubles
• Ice maker ICEMATIC E21 W - 57,622 rubles
• Vertical confectionery display cabinet HICOLD VRC 350 - 92,450 rubles

• Mixer KITCHEN AID 5KSM150PSEWH - 60,990 rubles
• Mixer ROBOT COUPE Mini MP 190 Combi - 37,384 rubles
• Meat grinder “Convito” HM-22A - 39,130 ​​rubles
• Slicer “Convito” HBS-220JS - 18,340 rubles
• Vegetable cutter “Convito” HLC-300 with a set of knives - 50,820 rubles
• Glass washing machine (dishwasher) MACH MB/9235 - 72,444 rubles

Bar equipment:

• Saeco Syntia Cappuccino coffee machine - 73,750 rubles
• Bar mixer BL-015 - 8,750 rubles
• Juicer ERGO MK-8000 - 10,360 rubles

Technological equipment:

• 2 single-section washing baths VM 1/5 e - 7816 rubles
• Two-section washing bathtub VM 2/5 ots - 7,598 rubles
• 2 industrial wall tables - 8,734 rubles
• 2 tables of working island SPO 9/6 ots - 7,902 rubles
• 4 racks with solid shelves SK 1200/500 - 59,284 rubles
• 2 exhaust hoods ZVP 10*8 - 19,692 rubles
• 2 exhaust hoods ZVO 12*10 - 31,504 rubles
• 4 solid wall shelves PN 6/4 - 6,636 rubles
• Island table for waste collection SPS-111/900 - 8,674 rubles

Kitchen utensils and equipment - gastronorm containers for cooking and storing food, frying pans, cauldrons and pots, cutting boards, ladles, graters, etc. The total cost is 45,545 rubles.

• Chef's knives (4 items) - 17,253 rubles
• Serving items - 38,460 rubles
• Porcelain dishes - 59,420 rubles
• Cutlery - 15,099 rubles
• Glassware - 23,280 rubles
• Furniture for guests (30 seats) and staff - 191,014 rubles

The total cost of equipping the cafe is 1,589,091 rubles

Equipment data is given based on the company’s finished projects “ MAPLE" The price may be reduced due to discounts.

Registration

The optimal form of work in catering would be. At least for cafes selling alcohol. A significant plus is the minimum amount of authorized capital (this is what the entrepreneur risks in case of bankruptcy) - 10,000 rubles.

List of documents. What you will need for registration:

1. Registration certificate
2. Certificate of TIN assignment
3. Extract from the Unified Register (USRIP)
4. Information letter from Rosstat about OKVED codes:
   55.30 Activities of restaurants and cafes
   55.40 Bar activities
   55.52 Supply of catering products. This includes the activities of public catering enterprises in the production of public catering products, their delivery
   If the cafe offers additional services, you can choose from the classifier (for example, 92.72)
5. Certificates of registration with the Federal Compulsory Medical Insurance Fund, Social Insurance Fund, Pension Fund of Russia
6. Agreement with the bank on opening an account
7. Confirmation of registration of cash register equipment (cash register equipment)
8. Order on the appointment of a manager, chief accountant, cashier-operator
9. Audit trail and complaint book

For premises:

1. Confirmation of the right to use the premises (lease agreement or certificate of ownership)
2. BTI passport with floor plans and explication
3. Engineering projects (see above)
4. Conclusions on projects issued by GAPU and MVK
5. Evacuation plan and fire instructions
6. Alarm service contract

Permissions:

1. Production and technical control plan agreed with the SES
2. Certificate of examination for compliance with sanitary standards
3. Conclusion of the Ministry of Emergency Situations on fire safety
4. Conclusion of the SES on the availability of the necessary equipment and premises
5. Sanitary passports of the facility and vehicles
6. License to sell alcohol
7. Hygienic conclusion on raw materials and ready meals from Rospotrebnadzor
8. Staff medical examination results

Facility maintenance agreements:

1. Removal and disposal of solid waste and biological waste
2. Contract for deratization, disinfection and disinfestation
3. Contract for cleaning the ventilation system
4. Contract for washing workwear
5. Agreement for the removal and disposal of fluorescent lamps

The optimal solution for a starting entrepreneur is to order the preparation and approval of documents from specialized companies. This will save both nerves and time.

Taxes

Restaurateurs from the regions should take a closer look at UTII - a single tax on imputed income. If, unlike Moscow and some regions, it works for you.

UTII exempts from payment of property tax, profit tax, and personal income tax (for individual entrepreneurs).

The essence of the tax is that you need to pay based on a certain basic profitability established by the state for a particular type of activity. For catering, the guidelines are the area of ​​the hall or the number of people on staff. When calculating, regional coefficients and a deflator coefficient are used. 15% of the calculated basic return is paid.

But, as already said, UTII does not work in Moscow. Therefore, it will be a priority. To switch to it you need:

1. Have up to 100 employees on staff
2. Have an annual income not exceeding 60 million rubles
3. Do not open branches
4. The participation of other companies in the capital of the LLC should not exceed 25%

You can submit an application within 30 days from the date of registration.

The tax rate under the simplified tax system is calculated in two ways:

• You deduct 6% from income
• Deduct 15% from the difference between income and expenses

VAT, income and property taxes are not paid under the simplified taxation system.

Staff

The cafe format in most cases allows staffing without any problems. Highly qualified specialists should be the director, administrator and cooks. There is less demand here for waiters and bartenders, unlike in a restaurant. A desire to work, friendliness and basic communication skills are enough. The rest comes from instruction and practice.

The staff of the restaurant includes:

• Director. Estimated salary - from 70,000 rubles
• Chef. Estimated salary - from 70,000 rubles
• 2 general purpose cooks. Estimated salary - from 40,000 rubles
• 2 hall managers. Estimated salary - from 35,000 rubles
• 4 waiters. Estimated salary - from 25,000 rubles
• 2 bartenders. Estimated salary - from 30,000 rubles
• Delivery driver. Estimated salary - from 35,000 rubles
• Storekeeper. Estimated salary - from 35,000 rubles
• 2 cleaners. Estimated salary - from 15,000 rubles
• 2 dishwashers. Estimated salary - from 15,000 rubles

Senior and administrative staff work five days a week. Kitchen, service and stewarding on schedule 2/2.

Total monthly wage costs: 580,000 rubles.

Profitability and payback

At the menu development stage, the chef draws up technological maps and determines the food cost of the dish - its cost as a percentage of the selling price. In cafes and bars this figure is around 12-16% (on average). At the same stage, a margin is formed - a markup, which will be the restaurateur’s profit.

It is easier to pay for a cafe or bar than a restaurant. There is less investment, a simpler format and a less demanding client. People come to cafes to spend time in company, often not paying attention to the little things.

Giving average profitability and timeframes for achieving payback in the case of a cafe is quite risky. Fresh bars can receive a profitability of 300%, and the markup on pizza starts from 500%. It all depends on the format and organization of the process.

The formula by which profitability is calculated looks like this:

P=PR/(OPAsr + OAsr)

• P - actually, profitability
• PR - profit for the period
• OPAsr – average cost of fixed production assets for the period
• ОАср - average value of current assets for the period

Practice shows that typical private cafes pay for themselves in 12-15 months. It is quite possible to rely on this result.

An aspiring restaurateur has the opportunity to increase his chances of success and “survive” the most difficult first year. Contact the company for expert support MAPLE", its specialists have opened 1,200 establishments throughout Russia. This experience will definitely come in handy.

A small cafe or restaurant is a fairly profitable business if it is well organized and has a properly drawn up business plan. The following main features must be taken into account.

Before you open a business and start drawing up a plan, you need to register with the tax authorities as an individual entrepreneur (IP) or LLC. The state fee for registering an individual entrepreneur is 800 rubles. To open an LLC, you will have to pay 4,000 rubles.

Next, you should open the current accounts necessary for conducting business with a credit institution (bank). This procedure costs about 5,000 rubles, taking into account the fact that a number of documents for opening accounts will have to be notarized.

Selecting a room

The most important component of the business plan is the choice of premises.

Finding a suitable small space can be time-consuming. The choice of premises should be approached as responsibly as possible. Its location will depend on the type of establishment.

If the cafe is designed for dinners and business lunches, then the premises should be looked for near organizations and enterprises so that employees of these institutions can visit it during their lunch break.

If your plans include opening a mini-restaurant for romantic couples who come in the evening, then it should be in a secluded place.

It is better to open a student cafe near the buildings of educational institutions.

It is beneficial to open a mini-cafe for children and their parents next to an amusement park, theater or cinema.

In any case, no matter what type of mini-cafe, a convenient entrance, parking and aesthetic appearance will guarantee regular attendance of the establishment.

The premises can be rented or purchased if financial possibilities are available. Depending on the method of acquiring premises, the cost of implementing a business plan will vary.

In the most economical option, renting a small space will cost 50,000 rubles per month.

It is much more convenient if the premises already have the status of a public catering establishment, otherwise obtaining permits to open an establishment and major renovations will take a long time and require enormous costs. By the way, one of the main documents is the corresponding permission from Rospotrebnadzor. Among other documents, there must be contracts for utilities, garbage removal, destruction of mercury-containing lamps, as well as permission from the fire department.

If some documents are missing, they should be included in the plan.

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Recruitment

The next important point of the business plan is personnel recruitment.

If you hire 2 cooks, 2 waiters, 2 bartenders, an administrator and a cleaner, then with an average salary of 20,000 rubles, the cost of paying wages will be about 200,000 rubles monthly. Personal income tax and insurance contributions to extra-budgetary funds are paid from wages.

It is not necessary to include an accountant and a lawyer on your staff. It will be much more convenient and cheaper to contact companies that professionally provide accounting and legal services.

It is worth including the purchase of products in the business plan in advance. Having chosen suppliers, it is better to conclude long-term contracts with them for the supply of food and, if necessary, alcoholic beverages.

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Required attributes of a business plan

If the plan of operation of a mini-cafe includes the sale of alcoholic beverages, then opening such a business requires obtaining an appropriate license. In accordance with Article 333.33 of the Tax Code of the Russian Federation, the submission or renewal of a license for the retail sale of alcoholic beverages costs 40,000 rubles for each year of validity of the license.

When drawing up a plan, it should be taken into account that in accordance with the Federal Law of November 22, 1995 No. 171-FZ "On state regulation of the production and turnover of ethyl alcohol, alcoholic and alcohol-containing products and on limiting the consumption (drinking) of alcoholic products" in the new edition, for To carry out retail trade in alcohol (with the exception of beer and beer drinks), organizations must have cash register equipment, as well as retail facilities and warehouse premises with an area of ​​at least 50 square meters. m for urban settlements and 25 sq. m for rural settlements in ownership, economic management, operational management or lease, the term of which under the contract is one year or more.

A cash register can be purchased for 10,000 rubles. After purchasing it, you need to register it with the tax service and enter into a contract for servicing the cash register with a specialized organization.

If the premises are purchased for rent, without equipment and furniture, then their purchase will be an integral component of the business plan.

You will need to include in the plan the cost of tables, chairs, refrigeration equipment, kitchen equipment, stoves, bar counters, dishes, tablecloths, design items, etc.

As for the cost of these goods, for example, the minimum cost of an electric stove with an oven and two burners is 25,000 rubles. The cost of a refrigerated cabinet is from 30,000 rubles. A folding plastic chair can be bought for a low price of 600 rubles, a chair on a metal frame - from 1000 rubles, a table on a metal frame - from 3000 rubles. A bar counter from the economy series will cost about 15,000 rubles.

When choosing an industry in which to implement a successful business, many entrepreneurs give preference to the catering industry. This is quite reasonable.

Opening a cafe is a great way to start a business.

Such projects usually pay for themselves quickly and bring greater profits in the long term.

That is why all kinds of coffee shops, pizzerias, co-working centers, cafes are appearing at every turn.

Let's figure out what actions need to be taken to open a cafe so that it becomes popular. How to open a cafe? Let’s draw up a rough business plan, but first let’s look at the specifics of this area.

Why cafe

In Russia, the catering segment is considered quite free, despite the demand for such business.

This is because half of the establishments close within a year.

The situation can be explained by a lot of competition, an unsuccessful concept of establishments or low-quality services.

This is why it is so important to write a cafe business plan. Those who approach this responsibly manage to function successfully in the market.

Each new cafe has its own characteristics, which invariably attracts visitors, some of whom become regular customers.

There are plenty of reasons that make such a business in demand among newly minted entrepreneurs:

• growth in the well-being of the population;
• desire for a modern lifestyle;
• the opportunity to communicate in a relaxed, comfortable environment;
• development of office centers and shopping and entertainment complexes, whose employees need to eat;
• interest in themed establishments;
• the existence of lovers of culinary delights, as well as bachelors;
• celebration of celebrations.

Planning as the basis for success

It is important to honestly assess your strengths and capabilities at the very beginning.

After all, in order to feed people, it will be necessary to obtain a number of permits (individual entrepreneurs, sanitary and epidemiological service, firefighters).

Subsequently, all standards and norms must be strictly observed. When “laying the foundation,” a competent and attentive approach is important, otherwise additional costs cannot be avoided.

Organizing a cafe should not be a consequence of yesterday’s “insight” of this idea. Any business needs to be calculated down to the smallest detail!

This is the secret of a successful business. The result begins to be formed with the planning of indicators: budget, volumes, timing of launch and implementation of the project.

The success of the enterprise rests on these three pillars. Think about how much capital investment you are willing to make in a cafe, how long will it function and how long will it take for the investment to pay off?

If you are able to answer these and a number of related questions, moreover, you understand the relationship between all processes, then your project to open a cafe will certainly generate significant income.

The level of service provision in a cafe is simplified compared to a restaurant, so there is no need to perform a super task.

Let us consider in detail which issues need to be given maximum attention.

Permits and required documentation

Organizing a cafe requires mandatory resolution of such legal issues:

• business registration;
• choice of taxation system;
• collection of documents (lease agreement; permission to place a catering establishment in a specific premises; results of a medical examination by staff);
• licensing (for trading activities, sale of tobacco and alcohol products);
• registration of cash registers;
• concluding contracts for: garbage removal, fire inspection, fire alarm, panic button (security), deratization and disinfection, accounting support;
• obtaining a conclusion from the SES (on the compliance of the selected premises with all sanitary standards);
• obtaining permission to carry out activities from fire safety authorities;
• signing contracts for the supply of products.

In any case, you will not be able to avoid the documentary component, so use all your efforts and connections to resolve the issues listed.

Planning to open your own cafe should be based solely on sanitary standards. Customizing the project to suit them is not the best solution.

All rules for catering establishments regarding compliance with sanitary standards are reflected in the provisions of “San Pin 2.3.6.1079-01”. Following them is a sign of respect for the clients who provide your income.

Market and competition analysis

Analysis of the catering segment is very important. It will help you figure out which type of cafe is most in demand and which will be a new product. Initially, you need to define the following parameters:

• the total number of the population and the share of youth and people of working age in it (they will form the main contingent);
• average income level of residents;
• breakdown of the number of cafes by niche;
• territorial location of establishments;
• supply and demand for services;
• average check size.

By comparing all these parameters, you will be able to understand the trends inherent in the market, intelligently build a pricing policy, create a menu and select the concept of the establishment.

Then study the activities of similar establishments in your city, analyzing their pros and cons and target audience.

The shortcomings that competitors make are especially important.

Try to avoid them by improving your best practices and introducing your own ideas.

It is important to identify the factors that determine the attendance of an establishment in a particular place. If you have free funds, market analysis can be ordered from consulting agencies.

In this case, a professional assessment of the niche with detailed details and a forecast of industry trends is provided. If the prospects of your idea turn out to be illusory, such companies will select a more profitable project.

Choosing the type of establishment

The budget is planned based on a business plan, based on the type of cafe. Focus both on your own preferences and on the number of similar establishments.

Children's cafe - interior

Today the following cafes are considered promising on the market:

• children's;
• vegetarian;
• Internet cafe;
• with karaoke;
• hookah bars;
• sushi bars;
• franchised;
• fast foods (provide take-out food);
• anti-cafe (you pay for the time of your stay, not the cost of the dishes on the menu);
• thematic (literary, sports, musical, national style, etc.).

Whatever type of establishment you choose, take into account the specifics of establishments. For example, the presence of dishes “from the chef” and branded cutlery are characteristic of an elaborate restaurant style. Don’t chase luxury you don’t need, it will only lead to unnecessary expenses.

But bags of sugar, the packaging of which shows comics from your establishment, will be just right. You can also make napkins with a logo or name, a special uniform for staff, or a compliment from the establishment to regular customers.

Remember, “zest” is always welcome, and no matter where - in the menu, interior or service.

Selecting a location

If you are counting on a wide audience, make sure that the location of the cafe is convenient for people:

• was in the first visibility zone;
• conducive to relaxation (absence of nearby busy roads and noisy highways);
• provided parking and transport access.

The location certainly affects the attendance of the establishment. You need to choose places with high traffic (central squares, walking areas, shopping and entertainment complexes, train stations and metro stations) or focus on the main idea.

The concept is an important factor in determining the location of the establishment. Understanding the target audience will help you choose the right area, street or shopping center. For example, youth cafes can be located near the main places of entertainment in the city, cafes for vegetarians can be located near centers of spiritual practices.

If your main focus is on business lunches, you should choose places near business centers in business districts of the city. In a residential area you can count on banquets, near transport hubs - on quick snacks.

Coffee shops are popular in the city center, because it is convenient to meet there to talk about some business for 15-20 minutes.

Features of the room and interior

The premises for the cafe can be bought, built or rented. When choosing, the following criteria are taken into account:

• rent or cost;
• room dimensions;
• the presence of halls and utility rooms;
• layout;
• proximity to public transport stops;
• distance from automobile and pedestrian traffic;
• number of storeys (preferably the first);
• availability of entrances and exits (preferably from the street);
• “labyrinths” indoors;
• window exit (great if the room is located at an intersection and the windows face 2 streets);
• view from the window;
• availability of ventilation systems;
• compliance with the standard (firefighters, SES);
• condition of the electrical wiring (what is the maximum load the room can withstand);
• previous use of the premises;
• the need for repair or restoration.

It is necessary to clearly understand how many halls and seats in them for guests will be needed to implement your idea on a full scale. The optimal option according to the law is an area of ​​280 m² / 50 seats.

In addition to the area of ​​the dining area, do not forget to calculate the dimensions of the kitchen, toilet rooms, storage areas, staff rooms, accounting, and management. The more accurately you draw a plan, the more understandable it will be for you and investors, and the greater the chances of bringing the project to life in its original form.

The interior design should correspond to the name of the cafe and reflect its concept. Come up with some kind of “trick” that will help attract customers and make the establishment recognizable in the market. Designers, decorators, florists, and marketers can help with this.

We can recommend a win-win trick that will attract the attention of guests - fresh flowers on the tables. It’s not that expensive, but it always “works.” For a themed cafe, the idea should be seen in absolutely everything: from paintings and musical accompaniment to the staff uniform and the names of dishes on the menu. This is a mandatory condition for such establishments.

Don't skimp on your budget to play with the idea. After all, it is this factor that allows you to inflate prices on the menu. Remember, in the right atmosphere the client loses the sense of time and reality, and a feeling of relaxation arises. This can compensate for shortcomings in cuisine and service.

Equipment

The amount of expected costs for the purchase of equipment for the full operation of the cafe depends on the business plan, which sets out the list of dishes that you are going to offer to visitors.

Some products must be stored under certain conditions. This may require additional storage rooms. Others require special processing devices. Evaluate all the nuances of preparing dishes before adding them to the menu.

For a cafe, the standard set of equipment includes:

• slabs;
• cutting tables;
• grill;
• refrigerators and freezers;
• combi oven;
• washing equipment;
• dishes;
• kitchen equipment (mixers, coffee machine, slicers, microwave ovens, blenders, toasters, etc.).

Also calculate the amount of furniture, lamps, decorative elements, dishes, textiles, equipment and appliances required to decorate the room.

It is advisable to divide the estimate (calculated in the business plan) by type of goods (kitchen equipment, furniture, plumbing, interior elements). This will allow you to receive volume discounts when delivering products.

Staff

It is undesirable for a new establishment to risk its reputation from the first days by hiring unqualified staff. It is foolish to hope that employees will learn everything directly on the job.

Food that doesn’t taste good or doesn’t match its name will drive customers away from you once and for all. Unpolite and awkward staff, dirty dishes, and “stale” rooms do not contribute to popularity.

It is important that employees are:

• cultural;
• smiling;
• professional;
• healthy;
• neat;
• interchangeable.

To operate a small cafe you will need no more than 10 employees working in shifts:

• 2 cooks;
• 2 waiters;
• 2 washers;
• 1 bartender-cashier;
• 1 administrator;
• 1 accountant;
• 1 cleaning lady.

Making a menu

To work, you need a basic and banquet menu, developed taking into account the specialization of the establishment.

It is important to work out a meal plan:

• dietary menu;
• children's menu;
• business lunches (set lunches);
• compliments for guests;
• alcohol card.

Try to avoid banal names of dishes. Introduce something unusual or change the names.

The breadth of assortment is welcome. However, it is worth observing moderation. Too many dishes on the menu indicate that they are prepared from semi-finished or stale products in violation of sanitary standards.

In addition, choose only trusted suppliers. Random purchases at low prices can turn into a big problem.

A standard full menu should contain up to 50 dishes and up to 50 items of various drinks. This is quite enough. It is better to update it every quarter, as well as for holidays (Halloween, Easter, New Year, etc.).

Advertising and PR

An advertising campaign can be carried out one-time, but it is better to do it on an ongoing basis (in this case, you need to include these costs in the cafe business plan). When developing your marketing policy, consider two components of a successful campaign:

• internal marketing (implies ensuring the maximum level of competence and loyalty of personnel);
• external marketing (implies a number of activities to generate demand among potential customers). You can use:
• billboards;
• posters;
• advertising brochures;
• business cards;
• discount flyers;
• radio advertising.

Something can be distributed in shopping malls, office centers, crowded places. Not a bad option for partnerships. You place taxi business cards on your site; on the contrary, they advertise you. At the same time, mutual small discounts on each other’s services will have a double effect.

It is appropriate to create pages and groups on social networks, as well as place information about your cafe in thematic catalogs. Of course, if your budget allows, you can make your own website. But remember that it needs to be promoted. This is costly and quite difficult.

Therefore, it is better to postpone this until the cafe “unwinds”. Think about how to retain your customers. It may be worth introducing loyalty programs for regular customers.

Profitability

The profitability of such establishments depends on:

• scale of activity;
• location of the object;
• theme of the establishment;
• working hours;
• quality of the “cuisine”;
• personnel qualifications;
• pricing policy;
• amenities and atmosphere;
• volume of investments.

For example, nowadays fashionable Internet cafes and anti-cafes have a profitability of about 100%! But they are in demand only in megacities.

The children's cafe has a profitability of about 30%. Equipping a children's playground with animators and hiring a pastry chef can double the profitability of such an establishment.

Cafe business plan with calculations

Here is a brief example of a business plan for opening an Old City cafe.

Target: organizing a compact cafe or pastry shop.

Description of the project. Cafe "Old City" is located in the old part of the city (as reflected in the name) in a rented room with 1 hall (seats 40) and 1 kitchen area.

The premises previously operated as a café, so the cost of purchasing equipment will be reduced.

It is planned to open an establishment with the concept of national cuisine in a low price category.

The average price of a check is expected to be $5.5. Target audience: students, office center employees, tourists. Opening hours: 10-22 daily.

Market analysis. The place is popular for walking among residents and visitors of the city. There are quite a lot of similar establishments, with a similar concept - only one.

Competitive advantages will be obtained by extending the cafe’s opening hours by an hour, holding “dish of the day” promotions, and reducing prices by 5%.

Marketing policy. Large-scale advertising will be carried out one-time. Next, it is planned to advertise through social networks, sell booklets, discount coupons and business cards.

Equipment. Most of the equipment in the room is (in good condition). Need to purchase:

• refrigerators – 2 pcs.;
• microwave oven – 1 pc.;
• bar counter – 1 piece;
• production table – 1 pc.;
• new tables for visitors – 10 pcs.;
• chairs in the hall – 40 pcs.;
• hangers – 2 pcs.

Staff. According to the plan, it is planned to hire 6 employees: administrator, cook, waiter, bartender, washer/cleaner, accountant (visiting).

Financial indicators. Costs will be:

• rent – ​​2 thousand $/month;
• purchase of products (including alcohol) – $3 thousand / month;
• utility bills – 1 thousand $/month;
• redecoration of the premises – $2 thousand;
• furniture – $5 thousand;
• equipment – ​​$7 thousand;
• advertising – $1 thousand;
• wage fund – 3 thousand $/month. (including deductions).

Investments in the amount of $40 thousand/month are expected. Projected net profit – 3-4.5 thousand $/month. The return on investment period is 1-1.5 years. The planned income is possible at 50% load. The profitability of the cafe is 30-40%.

Summary

Many of us visit cafes. Some want to have a snack, others want to celebrate a joyful event, others want to meet with friends, and others want to conduct business negotiations.

For city residents this is the norm of life, and for entrepreneurs it is an interesting and promising type of business.

Stylish cafe – opening

Organizing a cafe seems quite expensive, but the efforts and investments will be more than repaid if you approach this issue correctly and carefully.

The most important component is a detailed business plan with all the necessary calculations.